Weekend Wrap-Up

Contagion Spreads Over Post-Labor Day Box Office

By John Hamann

September 11, 2011

No, Jude, you can't be part of Ocean's 14.

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Fifth is Colombiana, which, despite some questionable reviews (36% fresh at RT), manages to move up a spot from last weekend, but the gross is only about half what it was in that frame. Colombiana earned only $4 million and was off 46%. This $40 million effort has earned $29.8 million so far.

The fact that Rise of the Planet of the Apes is still in sixth after six weekends of release shows how soft the bottom portion of the top ten is. Rise earned just $3.9 million and was off a hefty 51% from the previous frame. The $93 million Fox monkey movie has now taken in $167.8 million stateside, and another $185 million overseas. Give the studio props for picking a smart release date.

Seventh goes to Shark Night 3D, and only holds onto a top ten spot because not enough new films came out this weekend, and the Bucky Larson movie was so bad. Shark Night 3D earned $3.5 million in its second weekend and was off a terrible 58%. This one cost Relativity $25 million to make, so it better do something overseas. Give it $14.8 million so far.

Eighth is the other bad horror film, Apollo 18. After opening in third last weekend with $8.7 million, this Weinstein release had the bottom fall out this weekend. Apollo 18 earned only $2.9 million and dropped a nasty 67%. The good news is that it cost only $5 million to make, as it has a total of only $15 million so far.


Ninth goes to Our Idiot Brother, a film that shows that late-August/early September is a goofy time for movies. Despite starring Paul Rudd, Elizabeth Banks and Steve Coogan, and getting positive reviews, Our Idiot Brother has never seen a top ten box office spot higher than fifth. This weekend, its third, Our Idiot Brother earned only $2.8 million and fell 49%. The $5 million Weinstein pickup has now earned $21.4 million, but will likely turn into a loss for the Weinsteins due to marketing costs.

Our tenth place film is Spy Kids: All the Time in the World, which is barely hanging on and will be a slightly profitable film for the Weinsteins and Robert Rodriguez. This weekend, the film earned an additional $2.5 million, down 48%. Its total sits at $34.2 million.

Finally, Bucky Larson: Born To Be A Star finishes 14th this weekend. This is a comedy, written by Adam Sandler (amongst others) that got a release on 1,500 screens – heard of it? It earned $1.5 million, and is our first film of the year to garner zero positive reviews at RottenTomatoes. Way to go, guys.

Overall this weekend, things are as bleak as hell, but almost expected. The top 12 films earned $66.4 million, which is just ahead of last year's top 12 that took in $65.8 million thanks to Resident Evil: Afterlife. Next weekend brings four new releases, including the interesting Drive with Ryan Gosling, I Don't Know How She Does It about Sarah Jessica Parker FINALLY hiring a maid so she can get to the salon, a re-release of The Lion King (in 3D, natch) and Straw Dogs. At least this group will flush the leftovers sticking around in the top ten.

Top Weekend Box Office for 9/9/11-9/11/11 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Contagion Warner Bros. $23,135,000 New $23,135,000
2 The Help DreamWorks $8,691,000 - 40% $137,093,000
3 Warrior Lionsgate $5,607,000 New $5,607,000
4 The Debt Focus Features $4,904,650 - 51% $21,992,607
5 Colombiana Sony/Columbia $4,000,000 - 46% $29,779,000
6 Rise of the Planet of the Apes Twentieth Century Fox $3,875,000 - 51% $167,835,831
7 Shark Night 3D Relativity Media $3,533,000 - 58% $14,797,179
8 Apollo 18 Weinstein Co. $2,913,000 - 67% $15,001,000
9 Our Idiot Brother Weinstein Co. $2,761,000 - 49% $21,420,000
10 Spy Kids: All the Time In the World Weinstein Co. $2,506,000 - 48% $34,227,000
11 Don't Be Afraid of the Dark Miramax $2,260,768 - 56% $21,094,526
12 Crazy, Stupid, Love Warner Bros. $2,180,000 - 34% $78,429,000
  Also Opening/Notables
  Kevin Hart: Laugh At My Pain Vivendi/codeblack $2,000,000 New $2,000,000
  Bucky Larson: Born to be a Star Sony/Columbia $1,450,000 New $1,450,000
  Creature Bubble Factory $331,000 New $331,000
  The Smurfs Paramount $1,850,000 - 55% $136,059,000
  Harry Potter And the Deathly Hallows Pt. 2 WARNER BROS. $985,000 - 60% $377,088,000
Box office data supplied by Exhibitor Relations
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