Weekend Wrap-Up
Horrible Bosses, Zookeeper; Mystery Meat of a Tentpole Sandwich
By John Hamann
July 10, 2011
These R-rated comedies are sizzling this summer. Bridesmaids opened to a similar $26.2 million nine weekends ago, and has amassed $160 million. Bad Teacher opened to $31.6 million three weekends ago and had a strong weekend this frame despite the opening of Horrible Bosses, and of course Hangover II has mopped up over a half billion worldwide since opening seven weekends ago. These raunchy comedies have become the quick go-to for movie ROI. Bridesmaids cost on $37.5 million to make, and Bad Teacher cost only $20 million. Both of these films are or are going to be $100 million plus earners, with Bridesmaids carrying an opening-to-total multiplier of what will likely be 6.3 – higher than the original Hangover's 6.2. Obviously, these movies are playing as excellent counter-programming versus the effects-laden Hollywood fare, and Horrible Bosses should be no exception, as it goes up against the final Harry Potter next weekend.
Third is Zookeeper, a film I am sorry that parents are getting dragged to this weekend. Kevin James - who I want to like – looks uncomfortable in the marketing, but families didn't mind. America's everyman drew $21 million to the comedy this weekend. I say getting this one over the $20 million mark should be considered a success, and restrict the losses for Sony and MGM. It is a painful 15% fresh at RottenTomatoes, with only ten positive reviews out of a possible 66. It's Garfield all over again – same Tomatometer, same opening weekend gross, and likely a similar domestic gross at $75 million. Considering Zookeeper cost $80 million to make, Sony and MGM will make out just fine once overseas grosses are counted.
In holdover world, Cars 2 is fourth, as it stabilizes a bit before continuing downward against Potter next weekend. The Pixar sequel earned $15.2 million in its third weekend, off 42% compared to last weekend when it dropped 60% against Dark of the Moon. Following last weekend, Cars and its sequel were neck and neck with $117 million following two weekends of business. The sequel now lags after three weekends, as the original had earned $156.7 million, and the sequel has pulled in $148.8 million.
Fifth goes to Bad Teacher, and as mentioned above, the Cameron Diaz film had a decent third weekend. The Sony release earned $9 million in its third frame, off 38%, which improves on the 54% drop the comedy had last weekend. There has never been bad news for this release, as its $20 million budget was easily carried in its first two days of release. Bad Teacher still has a shot at $100 million, as it currently has a total of $78.8 million.
Sixth is Larry Crowne, which seems to have run out of senior citizens to entertain. Larry Crowne earned only $6.3 million, as the Tom Hanks/Julia Roberts dramedy dropped a searing 52%. If there's good news here, its the fact that Larry Crowne cost Hanks only $30 million to make, so it won't be a complete disaster. Give it $26.5 million at the domestic box office so far, with a $35-$40 million finish expected.
Super 8 is seventh this weekend. The JJ Abrams flick took in $4.8 million in its fifth weekend, and dropped 39%. Call it another hit for Spielberg and Abrams, as this one cost $50 million and has already returned $118.1 million at the domestic box office alone.
Monte Carlo is eighth, and has a fair hold considering the target market. The movie with Justin Bieber's girlfriend (I don't know who she is, don't care, and won't look it up) earned $3.1 million in its second weekend and dropped 49%. The $20 million Fox release has now earned $16.1 million. Huzzah.
Ninth is The Green Lantern, and tenth is Mr. Popper's Penguins, two examples of quality film-making for the blind and deaf. Green Lantern earned $3.1 million and dropped 52%, while Penguins earned $2.9 million and dropped 48%. Green Lantern is losing the earnings vs. budget battle, as it has accumulated $109.7 million domestically against a budget of at least $200 million (plus marketing). It has also taken in only $33 million so far overseas. Penguins is not quite a disaster, but it's close. The film has earned $57.7 million domestically against a $55 million production budget.
Overall, the box office this weekend wasn't close to the awesome results put up last year. A year ago, Despicable Me was on top with $56.4 million, followed by Twilight: Eclipse at $31.7 million, Predators at $24.7 million and Toy Story 3 at $21 million. Six titles earned more than $10 million and the top twelve combined for $184 million. This weekend, the top 12 drew only $150.8 million. Next weekend brings Pottermania, and this one is going to be huge.
1 |
Transformers: Dark of the Moon |
Paramount |
$47,025,000 |
-52% |
$261,000,000 |
2 |
Horrible Bosses |
New Line Cinema |
$28,110,000 |
New |
$28,110,000 |
3 |
Zookeeper |
SONY |
$21,000,000 |
New |
$21,000,000 |
4 |
Cars 2 |
Walt Disney Pictures |
$15,209,000 |
- 42.1% |
$148,828,000 |
5 |
Bad Teacher |
Sony/Columbia |
$9,000,000 |
- 39.0% |
$78,757,000 |
6 |
Larry Crowne |
Universal |
$6,264,480 |
- 49% |
$26,525,765 |
7 |
Super 8 |
Paramount |
$4,825,000 |
- 52% |
$118,056,000 |
8 |
Monte Carlo |
Twentieth Century Fox |
$3,800,000 |
- 49% |
$16,124,903 |
9 |
Green Lantern |
Warner Bros. Pictures |
$3,125,000 |
- 52.3% |
$109,709,000 |
10 |
Mr. Popper's Penguins |
Twentieth Century Fox |
$2,850,000 |
- 49% |
$57,746,774 |
11 |
Midnight in Paris |
Sony Pictures Classics |
$2,706,235 |
- 24% |
$38,650,502 |
12 |
Bridesmaids |
Universal |
$2,672,350 |
- 27% |
$158,186,095 |
|
Also Opening/Notables |
|
Beats, Rhymes & Life: the Travels of a Tribe Called Quest |
Sony Classics |
$120,016 |
New |
$120,016 |
|
Project Nim |
Roadside Attractions |
$25,000 |
New |
$25,000 |
|
Sholem Aleichem |
Int'l Film Circuit |
$18,405 |
New |
$18,405 |
|
Terri |
|
$45,000 |
- 31% |
$145,000 |
|
A Better Life |
SUMMIT |
$314,000 |
+221% |
$543,254 |
|
Buck |
IFC Films |
$400,000 |
-17% |
$1,715,000 |
|
The Trip |
IFC Films |
$120,000 |
- 25% |
$960,000 |
|
X-Men: First Class |
Twentieth Century Fox |
$1,475,000 |
- 50.0% |
$142,091,737 |
|
Beginners |
Focus Features |
$543,472 |
- 9.2% |
$3,239,404 |
|
The Hangover: Part II |
Warner Bros. |
$1,185,000 |
- 50.5% |
$250,804,000 |
|
The Tree of Life |
FOX SEARCHLIGHT |
$770,000 |
-28% |
$8,990,761 |
|
Pirates of the Caribbean: On Stranger Tides |
WALT DISNEY |
$1,087,000 |
-50% |
$236,283,000 |
Box office data supplied by Exhibitor Relations
|
Continued:
1
2
|
|
|
|