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Weekend Wrap-Up

Transformers 3 Box Office: Less That Meets the Eye

By John Hamann

July 3, 2011

Am I talking to Malkovich or John Cusack?

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Bad Teacher is third, as the star studded Larry Crowne can't even make the top three. The Cameron Diaz comedy was instantly profitable after its first three days last weekend ($31 million gross versus $19 million production cost), so a big drop this weekend wouldn't be the worst thing in the world. A big drop is what it got, as Bad Teacher is definitely no Bridesmaids. Bad Teacher earned $14.1 million in its second weekend, and was off 55% from its very successful debut. The Sony film is performing excellently for an adult comedy regardless, as it has already pulled in $59.5 million.

Fourth is Larry Crowne, the dramedy with Tom Hanks and Julia Roberts. The complete opposite of the Transformers film, Larry Crowne was going to live or die based on reviews, and die it does. Larry Crowne earned only $13 million from 2,972 venues, and earned a venue average of $4,375. This film reminds me of Hanks outings like The Ladykillers and Charlie Wilson's War, two of his softer opening films that didn't have an impact like a Forrest Gump or even The Da Vinci Code. Like those films, reviews were blah and the promotion constant, to the point where I already feel like I've seen the movie (and from what I hear the promotion was better than the film itself). This film didn't carry a lot of risk for the actor (and director in this case) as Hanks funded this one pretty much on his own (via his production company, Playtone – Universal is doing a fee-based distribution) at a cost of about $30 million. Ladykillers managed $40 million domestic after a $12 million opening, so all is not lost here, as Crowne could continue to play as counter-programming against the Zookeeper next weekend and the last Harry Potter over the following weekend.

Finishing fifth is Monte Carlo, a film I will admit to knowing very little about. Monte Carlo stars Selena Gomez (Wizards of Waverly Place) and Leighton Meester (Gossip Girl) and earned $7.6 million from 2,472 venues. From Fox, this is a $20 million picture, so this is a solid start for a low budget film. Funnily enough, it was the best reviewed picture of the weekend, coming in at 41% fresh at Rotten Tomatoes.

Super 8 finishes sixth with $7.5 million. The Spielberg/Abrams production fell 38%, an improvement over its 44% decline last weekend. The $50 million feature has turned into a fair sized hit for Paramount, as it has earned $108 million domestically and another $40 million overseas – so far.




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Green Lantern is seventh as the bottom is falling out of this proposed franchise. After dropping 66% last weekend, the Ryan Reynolds film does it again, grossing only $6.3 million and falling 65%. Don't forget this is a $200 million film that will likely finish with $125 million in the domestic coffers (its current domestic total is $102 million). Overseas, it has earned only $30 million, but is really just getting started.

Mr. Poppers Penguins, Bridesmaids and Midnight in Paris fill out the bottom spots of the top ten. Jim Carrey and his Penguins earned $5.1 million this weekend and dropped 50%; Kristen Wiig's Bridesmaids falls 33% and picks up another $3.5 million; and Midnight in Paris continues to be Woody Allen's biggest earner as it takes in $3.4 million and drops only 18%. Penguins has a domestic cume of $50.1 million; Bridesmaids $152.9 million (now Judd Apatow's biggest after Knocked Up), and Midnight in Paris has earned $33.6 million against a $30 million budget.

Overall this weekend, the box office is ahead last year, as Transformers: Dark of the Moon led the top 12 films to $180.5 million. A year ago, the fourth was on a Sunday, which limited box office to some degree. Next weekend two original films (!) open. Zookeeper with Kevin James tries to bring the Paul Blart magic to what looks like a Ben Stiller movie, while we also have Horrible Bosses, the comedy with a cast that includes Jennifer Aniston, Colin Farrell, Jason Bateman and Jamie Foxx.


Top Weekend Box Office for 7/1/11-7/3/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Transformers: Dark of the Moon Paramount $97,400,000 $97,852,865 New $180,651,397
2 Cars 2 Walt Disney Pictures $25,112,000 $26,273,387 - 60% $122,560,310
3 Bad Teacher Sony/Columbia $14,100,000 $14,506,592 - 54% $62,707,505
4 Larry Crowne Universal $13,006,875 $13,096,065 New $16,098,795
5 Super 8 Paramount $7,500,000 $7,922,218 - 34% $110,070,156
6 Monte Carlo Twentieth Century Fox $7,600,000 $7,453,944 New $8,588,318
7 Green Lantern Warner Bros. Pictures $6,270,000 $6,556,612 - 64% $103,616,460
8 Mr. Popper's Penguins Twentieth Century Fox $5,100,000 $5,537,956 - 45% $51,727,662
9 Bridesmaids Universal $3,521,115 $3,646,125 - 31% $153,728,880
10 Midnight in Paris Sony Pictures Classics $3,437,761 $3,579,967 - 14% $34,582,454
11 X-Men: First Class Twentieth Century Fox $2,900,000 $2,950,918 - 56% $139,329,355
12 The Hangover: Part II Warner Bros. $2,270,000 $2,391,733 - 57% $248,651,272
  Also Opening/Notables
  Delhi Belly Utv N/A $581,943 New $701,824
  Terri $60,000 $65,103 New $78,257
  Love, Etc. Paladin N/A $8,781 New $10,840
  The Perfect Host Magnolia N/A $7,505 New $9,388
  Crime After Crime Life Sentence Films/mtuckman Media N/A $3,215 New $4,130
  Aurora Cinema Guild N/A $2,105 New $3,616
  Conan O'brien Can't Stop Abramorama $35,000 $42,011 -57% $190,620
  A Better Life SUMMIT $90,000 $97,756 +57% $204,682
  The Names of Love Music Box $25,000 $27,013 -11% $79,905
  Buck IFC Films $450,000 $480,883 +65% $1,131,831
  The Trip IFC Films $170,000 $160,671 +3% $801,782
  Beginners Focus Features $530,062 $598,209 + 27% $2,506,936
  Kung Fu Panda: The Kaboom of Doom DreamWorks $1,525,000 $1,664,822 - 60% $157,281,396
  The Tree of Life FOX SEARCHLIGHT $1,000,000 $1,068,340 -20% $7,810,592
  Pirates of the Caribbean: On Stranger Tides WALT DISNEY $2,115,000 $2,190,508 -56% $234,176,965
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

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