Weekend Wrap-Up

Thor Hammers Summer Box Office Start

By John Hamann

May 8, 2011

Love in the time of Ragnarok.

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Third goes to our first counter-programming attempt, Jumping the Broom, which surprisingly beats out the other one, which we'll get to in a moment. Jumping the Broom earned a respectable $13.7 million this weekend, but was out to only 2,035 theatres. It had a venue average of $6,732. It cost Screen Gems only $7 million to make, so it has already earned more than the production budget.

Fourth goes to our other counter-programming attempt, Something Borrowed, and the match-up against Thor and Fast Five has certainly worked for it. The Hilary Swank produced rom-com earned a not bad $13.2 million this weekend. It debuted at 2,904 venues, and had an average of $4,530. The romantic comedy stars Kate Hudson, who is usually the $21 million girl, as Fool's Gold, You Me and Dupree and Bride Wars all opened to $21 million. This time out, the content seems a little more subdued, and Warner Bros will be happy it didn't sink to the level of Raising Helen ($11 million opening). This one cost Alcon Entertainment (The Blind Side) only $35 million to make, so the result should be good in the end. It's a critical dog (18% fresh at RottenTomatoes) but that's not new territory for a Kate Hudson film.

Fifth is Rio, which likely got booted from the larger 3D venues this weekend to make room for Thor. Rio earned $8.2 million in its fourth weekend of release, and drops a fairly large 45%. Rio is a big win for Fox and Blue Sky Studios, as it has taken in $114.9 million domestically and over $265 million overseas, all against a budget of $90 million. Can you say Rio 2?

Sixth spot goes to Water For Elephants, the Reese Witherspoon circus romance. In its third weekend, Water For Elephants earned $5.6 million and was off 40%. The $38 million Fox release has now earned $41.6 million, and is going to finish up with about $55 million.

Seventh is Madea's Big Happy Family, which fell 61% last weekend after opening to $25.1 million. This weekend, the draw is only $3.9 million, as Madea falls madly again, dropping 60%. Now 17 days into release, Big Happy Family has failed to double the take from the opening frame, as its total sits at $46.8 million.


Eighth is Prom, as the cheap Disney flick flounders. Prom opened to an ugly $4.7 million last weekend, and drops 49% to $2.4 million in its second frame. This one cost $8 million to make (but millions more to market), and has earned a sad $7.8 million.

Ninth goes to the fifth weekend of Soul Surfer, and should take some pride in just hanging on to a top ten spot so long. This weekend Soul Surfer earns $2.1 million, and drops 38%. The $18 million film has now earned $36.7 million.

Tenth is Hoodwinked Too!: Hood vs. Evil. It earns $1.9 million in its second frame and drops 54%. The $30 million Weinstein release has now earned $6.7 million, and had better hope for good news from DVD-land.

Overall this weekend, things are looking up. After Fast Five led the top 12 to $144.9 million last weekend, there is more good news, as Thor led this weekend's top 12 to an even better $152 million. Last year offered a tough weekend to go up against, and Iron Man 2 popped with an $128 million open, and led the top 12 to $170.8 million. The year earlier, Star Trek opened to $75.2 million, and led the top 12 to a lesser $142.8 million. Next weekend provides a pause before the next Pirates of the Caribbean flick, as the comedy Bridesmaids opens, alongside Priest with Paul Bettany.

Top Weekend Box Office for 5/6/11-5/8/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Thor Marvel Studios $66,000,000 $65,723,338 New $65,723,338
2 Fast Five $32,518,560 $32,445,320 - 62.4% $139,779,285
3 Jumping the Broom Sony/Columbia $13,700,000 $15,215,487 New $15,215,487
4 Something Borrowed Warner Bros. $13,155,000 $13,945,368 New $13,945,368
5 Rio 20th Century Fox $8,200,000 $8,504,001 - 42.5% $115,206,069
6 Water for Elephants Twentieth Century Fox $5,600,000 $6,069,603 - 35.0% $42,083,220
7 Tyler Perry's Madea's Big Happy Family Lions Gate $3,900,000 $4,178,886 -58% $47,085,218
8 Soul Surfer $2,100,000 $2,307,161 - 31.5% $36,886,282
9 Prom $2,425,000 $2,214,585 - 53.0% $7,590,030
10 Hoodwinked Too!: Hood vs. Evil The Weinstein Company $1,880,000 $2,042,603 -50% $6,876,217
11 Insidious FilmDistrict $1,323,699 $1,338,860 - 50.2% $50,319,115
12 Source Code $1,238,000 $1,244,774 - 50.4% $50,944,922
  Also Opening/Notables
  There Be Dragons Samuel Goldwyn $688,940 $705,537 New $705,537
  The Beaver Summit Entertainment $104,000 $107,577 New $107,577
  Last Night Tribeca Films $32,000 $32,000 New $32,000
  Battle of the Brides Variance N/A $23,612 New $23,612
  Hobo With a Shotgun Magnolia N/A $12,046 New $12,046
  Octubre New Yorker N/A $7,054 New $7,054
  Vito Bonafacci Cavu N/A $3,027 New $3,027
  Caterpillar Lorber Films N/A $2,109 New $2,109
  Cave of Forgotten Dreams IFC Films $350,000 $402,948 +190% $627,449
  Dylan Dog: Dead of Night Freestyle Releasing $85,000 $95,368 - 87.4% $1,106,868
  13 Assassins Magnolia $50,000 $48,366 +5% $120,188
  African Cats Disneynature $900,000 $1,066,163 - 55.6% $12,895,884
  Hanna Focus Features $800,000 $836,209 - 62.9% $37,634,307
  Win Win Fox Searchlight $485,000 $528,842 - 20.6% $8,351,373
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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