Weekend Wrap-Up

Fast Five Fires Up Slow Box Office

By John Hamann

May 1, 2011

The Fast/Furious gang emerges from the sea, ready to do battle.

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Fifth goes to Disney's Prom, but there is very little to get excited about here. Disney's cheap attempt to draw the teen crowd failed, as Prom earned only $5 million from 2,730 venues. It had a sad venue average of $1,832. Prom was cheap – it cost only $8 million to make, so it didn't carry a lot of risk for the Mouse House. Look for it in your Walmart $1.99 bin in only a few months.

Hoodwinked Too!: Hood vs Evil (all of a sudden I am starting to like "squeakquel") is sixth this weekend, and should have gone straight to video. The highly unnecessary sequel took in only $4.1 million from 2,505 venues. Critics hated it, and I feel sorry for any parent that got dragged to it this weekend. Hoodwinked: The Squeakquel was supposed to come out in January 2010, yes, 2010, but was shelved because the Weinsteins couldn't afford to put it out. It should have stayed on the shelf, but with a $30 million investment in it, The Weinstein Co. had to release it. Both Hoodwinked and Prom will be flushed in no time.
Soul Surfer is seventh, and despite a low take, it continues to shine. Soul Surfer pulled in just $3.3 million this weekend - its fourth – but has shown a leggy sensibility that's turned it into a winner. Soul Surfer has seen drops of 31%, 25% and now 39%, and has brought its cumulative total up to $33.8 million, all against a budget of only $18 million. Given the drops its seen so far, I could see Soul Surfer inch that gross up to about $45 million.

Another leggy monster is eighth, this time Insidious, with FilmDistrict winning with both Soul Surfer and Insidious. The horror flick earned another $2.7 million this weekend, and has seen drops of only 29%, 28%, 23% and now 48% - which is a better drop than most horror flicks see in their second weekend. Let's not forget that this one cost $1.5 million to make, and now has earned $48.3 million domestically.

Ninth goes to Hop, which finished fourth last Easter weekend with $12.2 million. This weekend, Hop dropped a searing 79% to only $2.6 million. Ouch. The $63 million Hop has now earned $105.3 million for Universal, with another $50 million coming from overseas so far.


Finally in tenth is Source Code, the well-reviewed thriller featuring Jake Gyllenhaal and directed by Duncan Jones. The Summit release earned $2.5 million, a drop of 50%, and now has a cumulative total of $48.9 million.

In other box office news, Scream 4 went from fifth last weekend to off the charts this weekend. It earned $7 million last weekend and $2.2 million this weekend, giving it a drop of 69%. The good news for the Weinsteins is that it has already earned $35 million overseas.

Finally, Dylan Dog: Dead of Night died this weekend. Out to 870 venues, Dylan Dog failed to even make a million, pulling in only $884,625. Yikes.

Overall, we finally have some fresh air at the box office. The top 12 this weekend took in $141.9 million thanks to Fast Five, and that top 12 is going to continue to rise next weekend. Last year's top 12 failed to pull in $100 million, as Nightmare on Elm Street could only lead the pack to $91.7 million. Next weekend, Thor's hammer swings, and a couple of weeks ago, I considered hiding as I thought it would be that bad. Surprisingly it's not, as its already garnered 49 reviews at Rotten Tomatoes, and only three – so far – are negative. Other openers include Something Borrowed and Jumping the Broom.

Top Weekend Box Office for 4/29/11-5/1/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Fast Five $83,600,000 $86,198,765 New $86,198,765
2 Rio 20th Century Fox $14,400,000 $14,787,836 - 44% $104,014,851
3 Tyler Perry's Madea's Big Happy Family Lions Gate $10,050,000 $9,860,929 - 61% $40,891,043
4 Water for Elephants Twentieth Century Fox $9,125,000 $9,342,413 - 45% $32,480,214
5 Prom $5,000,000 $4,712,638 New $4,712,638
6 Hoodwinked Too!: Hood vs. Evil The Weinstein Company N/A $4,108,630 New $4,108,630
7 Soul Surfer $3,300,000 $3,367,867 - 38% $33,843,019
8 Insidious FilmDistrict $2,687,172 $2,689,676 - 48% $48,309,912
9 Hop Universal $2,556,680 $2,683,720 - 78% $105,403,285
10 Source Code $2,532,000 $2,509,824 - 51% $48,887,188
11 African Cats Disneynature $2,336,000 $2,403,808 - 60% $10,668,829
12 Hanna Focus Features $2,203,266 $2,203,266 - 58% $35,903,387
  Also Opening/Notables
  Dylan Dog: Dead of Night Freestyle Releasing $884,625 $754,779 New $754,779
  Cave of Forgotten Dreams IFC Films N/A $139,101 New $139,101
  13 Assassins Magnolia N/A $45,854 New $45,854
  Exporting Raymond Samuel Goldwyn $36,010 $35,292 New $35,292
  Sympathy for Delicious N/A $9,448 New $9,448
  Lebanon, Pa Truly Indie $7,184 $6,675 New $6,675
  The Arbor Strand N/A $2,638 New $3,571
  POM Wonderful Presents: The Greatest Movie Ever Sold Sony Pictures Classics $98,258 $89,578 - 24% $240,847
  Incendies Sony Classics $71,714 $64,622 +28% $133,639
  Scream 4 Weinstein Co. $2,167,000 $2,179,521 - 69% $35,496,200
  Atlus Shrugged: Part I Rocky Mountain Pictures $402,535 $468,573 -47% $3,947,827
  Arthur Warner Bros. $1,000,000 $1,008,363 - 75% $31,671,622
  Limitless Relativity Media $1,055,000 $1,098,447 - 59% $76,090,316
  Win Win Fox Searchlight $685,000 $666,175 - 40% $7,611,730
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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