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Weekend Wrap-Up

Arthur Fails to Stumble Over Hop

By John Hamann

April 10, 2011

Cyclops tests out his Easter Basket delivering powers.

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Sixth is another suprise as FilmDistrict's Insidious leapfrogs Source Code, and has an excellent second weekend, especially for a horror film. After opening to an okay $13.3 million last weekend, word-of-mouth is obviously very good for this one, as it earned $9.74 million in its second weekend. That's a drop of only 26%, and this is a horror movie, where drops are usually in the 50% area. Armed with a B Cinemascore, decent reviews, and a marketing campaign that worked, Inisidious may be just that. On top of the good hold, one needs to remember that this film carries a budget of only $1.5 million, so even with a big marketing spend, this one is going to be huge for the upstart studio. Give it $27.1 million so far.

Sixth is Your Highness, a film I just don't get. Starring Natalie Portman, James Franco and Danny McBride, this is a stoner comedy that takes place in medieval times. Uh huh. I obviously wasn't the only one wondering what the heck this was all about, as Your Highness, with its decent cast, opened to only $9.52 million from 2,769 venues. Critics felt the same, as RottenTomatoes found only 24 reviewers out of 99 that liked the picture. Universal spent $50 million on this bad idea, and will lose a bucket load unless I'm missing something.

Seventh goes to Source Code, Jake Gyllenhaal's latest attempt at action star status. After a decent $14.8 million opening, Summit's Source Code failed to hold well, despite positive reviews. The sci-fi thriller earned $9.0 million in its second weekend, and drops 39%. Made for only $32 million, Source Code still looks like a decent investment, as it will likely approach $50 million before it's through.



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Relativity Media's Limitless falls to eighth after four weekends of release. The Bradley Cooper/Robert DeNiro flick earned $5.69 million and dropped 39%. Limitless has proved to be a good investment for Relativity, as it cost $27 million to make, and has a gross so far of $64.38 million.

Diary of a Wimpy Kid: Rodrick Rules continues its quick exit out of the top ten, as the live action kid flick falls another 52% this weekend after plunging 58% in its second frame. Wimpy Kid 2 earned $4.89 million in its third weekend, and after opening to $23.5 million, only has a cume so far of $45.46 million. The good news for Fox is that this one cost only $21 million to make, so will remain a decent investment.

Tenth this weekend goes to The Lincoln Lawyer, which earned another $4.6 this weekend, dropping 33%. The well-reviewed Matthew McConaughey film has earned $46.5 so far, and has exceeded its budget, making it a success for Lionsgate.

Overall this weekend, the box office again failed to get ahead of last year, but that's all about to change next weekend. A year ago, the top 12 films at the box office earned $119.3 million with Clash of the Titans on top for a second weekend, and Date Night opening to $25 million. This year, the top 12 finished with $105.59 million. Next weekend brings two big films that will hopefully light any sort of fire at the box office. They are Scream 4 (Scream 3 opened to $35 million) and the animated Rio, from the folks that brought you Ice Age (the first one opened to $46 million in 2002).


Top Box Office for 4/8/11-4/10/11 (Estimates)
Rank
Film
Number of
Sites
Estimated
Gross
Percentage
Change from
Last Week
Cumulative
Gross
1 Hop 3616 $21,696,000 New $68,152,305
2 Arthur 3276 $12,605,000 New $12,605,000
3 Hanna 2535 $12,300,000 New $12,300,000
4 Soul Surfer 2214 $11,100,000 New $11,100,000
5 Insidious 2419 $9,740,062 New $27,096,650
6 Your Highness 2769 $9,520,376 New $9,520,376
7 Source Code 2971 $9,050,000 New $28,618,633
8 Limitless 2655 $5,692,000 New $64,380,230
9 Diary of a Wimpy Kid: Rodrick Rules 2881 $4,885,000 New $45,462,260
10 The Lincoln Lawyer 2420 $4,600,000 New $46,454,810
11 Rango 2007 $2,300,000 New $117,531,000
12 Sucker Punch 1755 $2,100,000 New $33,972,000
Box office data supplied by Exhibitor Relations

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