Weekend Wrap-Up
Arthur Fails to Stumble Over Hop
By John Hamann
April 10, 2011
Sixth is another suprise as FilmDistrict's Insidious leapfrogs Source Code, and has an excellent second weekend, especially for a horror film. After opening to an okay $13.3 million last weekend, word-of-mouth is obviously very good for this one, as it earned $9.74 million in its second weekend. That's a drop of only 26%, and this is a horror movie, where drops are usually in the 50% area. Armed with a B Cinemascore, decent reviews, and a marketing campaign that worked, Inisidious may be just that. On top of the good hold, one needs to remember that this film carries a budget of only $1.5 million, so even with a big marketing spend, this one is going to be huge for the upstart studio. Give it $27.1 million so far.
Sixth is Your Highness, a film I just don't get. Starring Natalie Portman, James Franco and Danny McBride, this is a stoner comedy that takes place in medieval times. Uh huh. I obviously wasn't the only one wondering what the heck this was all about, as Your Highness, with its decent cast, opened to only $9.52 million from 2,769 venues. Critics felt the same, as RottenTomatoes found only 24 reviewers out of 99 that liked the picture. Universal spent $50 million on this bad idea, and will lose a bucket load unless I'm missing something.
Seventh goes to Source Code, Jake Gyllenhaal's latest attempt at action star status. After a decent $14.8 million opening, Summit's Source Code failed to hold well, despite positive reviews. The sci-fi thriller earned $9.0 million in its second weekend, and drops 39%. Made for only $32 million, Source Code still looks like a decent investment, as it will likely approach $50 million before it's through.
Relativity Media's Limitless falls to eighth after four weekends of release. The Bradley Cooper/Robert DeNiro flick earned $5.69 million and dropped 39%. Limitless has proved to be a good investment for Relativity, as it cost $27 million to make, and has a gross so far of $64.38 million.
Diary of a Wimpy Kid: Rodrick Rules continues its quick exit out of the top ten, as the live action kid flick falls another 52% this weekend after plunging 58% in its second frame. Wimpy Kid 2 earned $4.89 million in its third weekend, and after opening to $23.5 million, only has a cume so far of $45.46 million. The good news for Fox is that this one cost only $21 million to make, so will remain a decent investment.
Tenth this weekend goes to The Lincoln Lawyer, which earned another $4.6 this weekend, dropping 33%. The well-reviewed Matthew McConaughey film has earned $46.5 so far, and has exceeded its budget, making it a success for Lionsgate.
Overall this weekend, the box office again failed to get ahead of last year, but that's all about to change next weekend. A year ago, the top 12 films at the box office earned $119.3 million with Clash of the Titans on top for a second weekend, and Date Night opening to $25 million. This year, the top 12 finished with $105.59 million. Next weekend brings two big films that will hopefully light any sort of fire at the box office. They are Scream 4 (Scream 3 opened to $35 million) and the animated Rio, from the folks that brought you Ice Age (the first one opened to $46 million in 2002).
Top Box Office for 4/8/11-4/10/11 (Estimates)
|
Rank |
Film |
Number of Sites |
Estimated Gross |
Percentage Change from Last Week |
Cumulative Gross |
1
|
Hop
|
3616
|
$21,696,000
|
New
|
$68,152,305
|
2
|
Arthur
|
3276
|
$12,605,000
|
New
|
$12,605,000
|
3
|
Hanna
|
2535
|
$12,300,000
|
New
|
$12,300,000
|
4
|
Soul Surfer
|
2214
|
$11,100,000
|
New
|
$11,100,000
|
5
|
Insidious
|
2419
|
$9,740,062
|
New
|
$27,096,650
|
6
|
Your Highness
|
2769
|
$9,520,376
|
New
|
$9,520,376
|
7
|
Source Code
|
2971
|
$9,050,000
|
New
|
$28,618,633
|
8
|
Limitless
|
2655
|
$5,692,000
|
New
|
$64,380,230
|
9
|
Diary of a Wimpy Kid: Rodrick Rules
|
2881
|
$4,885,000
|
New
|
$45,462,260
|
10
|
The Lincoln Lawyer
|
2420
|
$4,600,000
|
New
|
$46,454,810
|
11
|
Rango
|
2007
|
$2,300,000
|
New
|
$117,531,000
|
12
|
Sucker Punch
|
1755
|
$2,100,000
|
New
|
$33,972,000
|
Box office data supplied by Exhibitor Relations
|
Continued:
1
2
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