Weekend Wrap-Up

Basketball Beats Box Office As Ticket Sales Fade

By John Hamann

March 20, 2011

That's a lot of drinks he's got there.

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Sixth goes to Red Riding Hood, which disappointed with a $14 million opening in the last frame. This weekend, things did not pick up, but the news isn't devastating either. Red earned another $7.3 million, and drops 48% compared to last weekend. The budget for this Warner Bros. entry is $42 million, and the Catherine Hardwicke film should at least approach that figure. Its current total is $26 million.

Seventh goes to The Adjustment Bureau, as the Matt Damon film continues to slip. Bureau earned $5.9 million in its third frame and dropped 49%. These are the types of films that need to break out in the early spring season, or the box office just fades. Unfortunately, The Adjustment Bureau didn't do that, and the $62 million Universal film is not going to earn as much as its production budget. The good news is that it has padded its domestic take with $25 million coming from overseas, so it won't hurt Universal too much. The Adjustment Bureau has made $48.8 million so far.

Eighth is Mars Needs Moms, which somehow had at least a decent hold this weekend. One of the bigger flops in history earned $4.3 million this weekend, off 23% from its ugly $7 million opening last weekend. Remember that Mars Needs Moms cost Disney $150 million to make, and is certainly no Tangled. So far, Mars Needs Moms has earned $15.4 million, and now it's just a matter of waiting to see how much this one loses.


Beastly is ninth, as the other Twilight wannabe in the top ten continues its free fall. Beastly dropped 49% against the opening of Red Riding Hood, and this weekend it drops another 35% as it earns $3.3 million. So far, the small $17 million CBS Films release has earned $22.2 million.

In tenth is Hall Pass, the generally flat comedy from the Farrelly Brothers. The Owen Wilson/Jason Sudeikis flick earned another $2.6 million, falling a pretty lofty 48%. Hall Pass now has earned $40 million, which at least means it has beaten its budget even if it's not going to go much further than that.

Overall, the box office continues to trail 2010 numbers. The top 12 films this weekend earned $104.5 million. A year ago, with Alice in Wonderland on top for the third straight weekend, the top 12 earned $114.5 million. I keep waiting for something to break out and breathe some life into multiplexes, so maybe it will come next weekend. The opener to keep an eye on is Sucker Punch, Zack Snyder's fantasy epic – let's hope it's more 300 and less Watchmen.

Top Weekend Box Office for 3/18/11-3/20/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Limitless Relativity Media $19,000,000 $18,907,302 New $18,907,302
2 Rango Paramount $15,315,000 $15,076,575 - 33.3% $92,577,000
3 Battle: Los Angeles Columbia Pictures (Sony) $14,600,000 $14,538,429 - 59.1% $60,540,135
4 The Lincoln Lawyer Lions Gate $13,400,000 $13,206,453 New $13,206,453
5 Paul Universal $13,155,390 $13,043,310 New $13,043,310
6 Red Riding Hood Warner Bros. $7,255,000 $7,188,131 - 48.7% $25,895,514
7 The Adjustment Bureau Universal Pictures $5,931,800 $5,772,510 - 50.2% $48,619,550
8 Mars Needs Moms Walt Disney Pictures $5,317,000 $5,316,620 - 23.1% $15,400,434
9 Beastly CBS Films $3,260,000 $3,198,478 - 36.3% $22,183,943
10 Hall Pass Warner Bros. $2,600,000 $2,568,334 - 48.7% $39,557,940
11 Gnomeo and Juliet Touchstone Pictures $2,374,000 $2,298,908 - 36.4% $93,587,290
12 Just Go With It Columbia Pictures (Sony) $2,300,000 $2,245,115 - 44.1% $97,964,324
  Also Opening/Notables
  Win Win Fox Searchlight $153,615 $150,362 New $150,362
  Bill Cunningham New York Zeitgeist $33,744 $33,677 New $49,036
  Winter In Wartime Sony Classics $16,157 $14,937 New $14,937
  Desert Flower $8,039 $7,657 New $7,657
  Jane Eyre $477,796 $466,409 +155.0% $719,514
  Kill the Irishman Anchor Bay $143,700 $140,637 -3% $332,638
  Unknown The WeinsteinCo. $1,300,000 $1,279,351 - 62.0% $61,094,903
  I Am Number Four Walt Disney Pictures $1,056,000 $1,015,059 - 55.1% $52,616,849
  The King's Speech The Weinstein Company $2,019,000 $2,034,151 - 43.1% $132,476,381
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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