Weekend Wrap-Up

Sandler and Bieber bring the box office back to life

By John Hamann

February 13, 2011

Hawaii looks like a nice place to visit.

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Fifth goes to The Roommate, which held better than it had any right to. The Roommate earned $8.4 million in its second weekend, following a first place finish with $15 million last weekend. The Screen Gems release fell a respectable 44%, and reaffirms my plans to move either very far north or very far south as soon as possible. The $16 million horror flick has now earned $26 million, and is another winner in the goofy library of PG-13 horror that Screen Gems has amassed.

The King's Speech spent Wednesday and Thursday in the number one spot – the first time the Best Picture nominee had accomplished that feat - before running into four openers and The Roommate to finish sixth this weekend (I hear the hinterland is nice this time of year). The King's Speech earned $8.4 million and thankfully dropped only 4% compared to the previous weekend. Now in wide release for eight weekends, The King's Speech has amassed $93.9 million domestically, and has a similar amount earned overseas. All of this against a budget of $15 million – that's earnings so far that equal 10 times the production budget.

No Strings Attached falls to seventh, but still holds well despite the addition of Just Go With It. The Natalie Portman starrer earned $5.6 million in its fourth weekend, and dropped only 29%. The $25 million Paramount production has now pulled in $59.9 million.

Sanctum finishes in eighth place, with the 3D movie with James Cameron's name attached as Executive Producer dropped 46% to $5.1 million. People aren't really finding much reason to see this flick, as reviews are tepid and the subject matter is pretty dull. Sanctum's total after two weekends is $17.5 million.




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Ninth goes to True Grit, which manages an eighth consecutive weekend in the top 10. True Grit earned $3.8 million this weekend, and dipped 19%. With the Oscars still two full weekends away, True Grit will pad the $160.3 million it's earned so far, and with some wins, could pull the domestic gross up to $175 million.

Finally in tenth is The Green Hornet, the Seth Rogen action/hero film that's been hanging around since January. The Green Hornet earned $3.6 million this weekend, falling 40% from last frame. The Green Hornet has taken in a very respectable $92.3 million, which would look a lot better if the film's budget hadn't skyrocketed over the years to $120 million. Still, it's looking to be a profitable venture once ancillary revenues are figured in.

Overall this weekend, the box office pulled out of its funk, but at what cost to the people seeing these movies? All kidding aside, the weekend was strong, with the top 12 earning $142 million. We haven't seen a top 12 do that well since Christmas, and puts last weekend's $75 million frame behind us. A year ago, Valentine's Day mixed with President's Day and made $189 million. With the calendar setup different this year, comparisons aren't as strong. Next weekend brings some interesting films out for the President's Day frame. Openers include I Am Number Four (despite being directed by DJ Caruso), Unknown with Liam Neeson who dominated February box office a few years ago with Taken, and Big Momma's House 3.


Top Weekend Box Office for 2/11/11-2/13/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Just Go With It Columbia Pictures (Sony) $31,000,000 $30,514,732 New $30,514,732
2 Justin Bieber: Never Say Never Paramount $30,260,000 $29,514,054 New $30,256,601
3 Gnomeo and Juliet Touchstone Pictures $25,500,000 $25,356,909 New $25,356,909
4 The Eagle Focus Features $8,589,219 $8,684,464 New $8,684,464
5 The Roommate Sony/Columbia $8,400,000 $8,126,025 - 45.8% $25,778,926
6 The King's Speech The Weinstein Company $7,412,000 $7,230,790 - 6.2% $93,675,761
7 No Strings Attached Paramount $5,645,000 $5,810,291 - 27.4% $60,031,078
8 Sanctum Warner Bros. $5,131,760 $5,661,705 - 40.1% $18,035,075
9 True Grit Paramount Pictures $3,770,000 $3,785,344 - 18.4% $160,355,029
10 The Green Hornet Columbia Pictures (Sony) $3,600,000 $3,673,909 - 38.4% $92,405,961
11 The Rite Warner Bros. $3,220,000 $3,252,360 - 41.8% $28,858,297
12 The Mechanic CBS Films $3,135,000 $3,202,921 - 39.5% $25,418,653
  Also Opening/Notables
  Cedar Rapids Fox Searchlight $310,789 $302,968 New $302,968
  2011 Oscar Nominated Short Films Shorts Int'l N/A $300,706 New $300,706
  Poetry Kino N/A $18,900 New $18,900
  Vidal Sassoon: the Movie Phase 4 Films $14,274 $13,053 New $13,053
  Orgasm Inc. First Run N/A $8,773 New $8,773
  Certifiably Jonathan Area23a N/A $7,826 New $7,826
  Biutiful $590,000 $580,245 - 9.6% $2,263,341
  The Company Men The Weinstein Company $525,400 $518,025 - 5.6% $3,032,070
  Blue Valentine The Weinstein Company $586,535 $585,508 - 25.5% $8,211,610
  The Fighter Paramount $2,160,000 $2,165,480 - 23.7% $85,632,024
  Black Swan Universal $2,150,000 $2,122,555 - 37.1% $99,337,220
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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