Friday Box Office Analysis
By Tim Briody
January 22, 2011
No Strings Attached
The romantic comedy earned $7.3 million Friday, which is quite a good start. The Friday number was perhaps fueled by Natalie Portman's Golden Globe win, and that's probably the only good explanation given Ashton Kutcher's recent cold streak and the fact that Portman has never really been a box office draw (if you throw out the Star Wars prequels and Black Swan headed toward being her highest grossing film, her current biggest film is Cold Mountain, in which she had a small role), so we'll run with it.
There's nothing extraordinary about No Strings Attached other than the fact that its Friday might be a bit high, but there hasn't been anything resembling a date movie in a few weeks, as most audiences shunned stuff like The Dilemma and even Little Fockers to a degree. No Strings Attached should cruise to a easy weekend victory of $21.2 million.
The Green Hornet slips 54% from last Friday to $5.1 million, and that's certainly a decline that could have been much worse considering the genre and reception. Give it a second frame of $15.8 million.
The Dilemma drops 52% from a week ago to $3 million, which could probably be considered an above average hold for the alleged comedy. Call it $9.1 million and be done with it.
There is zero noticeable impact of the Golden Globes on Friday's box office, though The King's Speech, Black Swan and The Fighter have the smallest declines among the top ten, down 15%, 28% and 21%, respectively. The King's Speech should earn $7.7 million, Black Swan should come in with $5.6 million and The Fighter with $3.9 million.