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Weekend Wrap-Up

Potter Roasts Box Office Over Turkey Frame

By John Hamann

November 28, 2010

He's gonna hate it when she cuts her hair short.

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Also holding well and dominating is Denzel Washington's Unstoppable, which is benefiting from good word-of-mouth. Unstoppable earned $11.7 million over the three-day portion of the Thanksgiving frame, and $16.2 million over five days. It dropped only 10% compared to last weekend, and should finish as an $85 million film. It's already picked up over $30 million overseas, so the $100 million production budget shouldn't be in jeopardy. So far, Unstoppable has earned $60.7 million for 20th Century Fox.

In sixth is Edward Zwick's Love and Other Drugs with Anne Hathaway and Jake Gyllenhaal. This dramedy failed to penetrate the masses out there this weekend, as the Fox film earned only $9.9 million over three days and $14 million over five. The good news for Fox is that this one cost only $30 million to make.

Seventh is Faster starring Dwayne Johnson, noticeably not The Rock this time. Faster didn't do all that well, but it's not going to hurt upstart CBS Films all that much. Faster earned $8.7 million over three days and $12.2 million over five. Variety reported that the budget for Faster was $24 million, with Sony picking up foreign rights for half the budget cost. This marks the first time that The Rock has failed to open a film to more than $10 million, save for Southland Tales.

Due Date drops four spots to eighth place. The Robert Downey Jr. flick earned $7.3 million and dropped 18% from last weekend. Now in its fourth weekend, the $65 million Warner Bros. flick has earned $85 million.




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The Next Three Days finishes ninth, as the Russell Crowe flick is getting the quick boot from the top ten. The Lionsgate miss earned $4.8 million this weekend, and was off 26%. Crowe's latest disaster has a running total of $14.6 million.

Morning Glory is also fading fast this weekend, as the Rachel McAdams film isn't clicking with audiences. Glory earned $4 million this weekend and dropped 23%. The $40 million Paramount entry has earned $26.5 million.

Overall, it was a very healthy Thanksgiving frame, despite the leftovers being more popular than the meal. The top 12 films rang up $173.9 million this weekend, which is just slightly down from last year's $175.2 million, when the top seven films all grossed more than $10 million. As is traditional in the box office year, the weekend after Thanksgiving provides a break, and next week is no exception. The only new release is A Warrior's Way – something about ninjas and cowboys, as well as some Oscar fare released into limited markets. A year ago, it was a bloodbath, as the best holdover had a drop of 50%. Expect more of the same.


Top Weekend Box Office for 11/26/10-11/28/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Harry Potter And the Deathly Hallows Part 1 WARNER BROS. $50,345,000 $49,087,101 -61% $219,056,129
2 Tangled WALT DISNEY $49,100,000 $48,767,052 New $68,706,298
3 Megamind DreamWorks Animation $12,850,000 $12,575,778 - 21.5% $130,218,934
4 Burlesque SONY $11,800,000 $11,947,744 New $17,300,213
5 Unstoppable 20th Century Fox $11,750,000 $11,432,903 - 12.1% $60,442,621
6 Love And Other Drugs Fox $9,850,000 $9,739,161 New $13,901,532
7 Faster CBS Films $8,708,300 $8,523,153 New $12,002,840
8 Due Date Warner Bros. Pictures $7,300,000 $7,167,885 - 19.6% $84,861,008
9 The Next Three Days Lionsgate $4,840,000 $4,683,123 -28% $14,392,072
10 Morning Glory Paramount $4,030,000 $3,910,058 - 24.8% $26,340,571
11 127 Hours FOX SEARCHLIGHT $1,725,000 $1,708,883 +86% $4,420,168
12 Fair Game $1,583,000 $1,560,189 + 7.2% $5,958,795
  Also Opening/Notables
  The King's Speech Weinstein Co. $349,791 $355,450 New $355,450
  The Nutcracker 3d Freestyle $68,208 $65,944 New $87,539
  The Legend of Pale Male Balcony $13,136 $12,910 New $15,952
  Skyline Universal $1,107,554 $1,141,440 - 67.9% $20,215,790
  For Colored Girls Lionsgate $1,415,000 $1,362,287 -41% $36,564,364
  Red Summit Entertainment $1,385,000 $1,375,685 - 44.6% $86,117,412
  Secretariat Walt Disney Pictures $656,000 $647,172 - 33.4% $57,547,263
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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