Weekend Wrap-Up

Potter Hits New Heights With Deathly Hallows

By John Hamann

November 21, 2010

Magic style!

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Due Date, with Robert Downey Jr. and Zach Galifinakis, is fourth this weekend, and only improves quite well on its 53% drop from last weekend. The $65 million hit from director Todd Phillips earned $9.2 million and dropped 41%. Due Date looks like it will be Phillips' least leggiest flick (besides School for Scoundrels, which we'd all like to forget), as it looks to finish just north of $90 million. So far, Due Date has earned $72.7 million, and has already pulled in more than $45 million overseas.

Russell Crowe hits a new box office low in The Next Three Days, his new opener this weekend. The Lionsgate prison break flick took in only $6.8 million from 2,564 venues, giving it an average of only $2,633. I like the idea of counter-programming smaller films against the box office behemoths, but they have to be the right kind of film. The Next Three Days is not one of them. It was only 42% fresh at RottenTomatoes, which isn't good enough to get the public's attention. Crowe sees another low point in his career, as this is his second lowest debut; only A Good Year's $3.7 million debut disaster in 2006 was worse for him. The good news for Lionsgate is that this was a $35 million production, and they shielded themselves from risk by selling some foreign rights for $25 million.

Paramount's Morning Glory is sixth, as it lost any momentum gained last weekend. Morning Glory earned only $5.2 million in its second weekend, a drop of 43%. A film like this needs to hold better in its second frame, even against a Harry Potter film. This $40 million effort is going to end up $10 million short. Give it $20 million so far.

Seventh is Skyline, which is proving that less isn't always more. After opening to $11.7 million last weekend, the effects-on-the-cheap sci-fi fell an insane 71% to only $3.4 million this weekend. This, my friends, is word-of-mouth at its finest. Just because you can do it for $10 million, doesn't mean you should. After opening to more than $10 million, this one is going to finish with just around $20 million. Give it $17.6 million so far and a ride to the Walmart $3.99 bin.


Eighth spot goes to Red, Summit Entertainment's six-weekend-old wonder. Red earned another $2.5 million this weekend to bring its domestic total up to $83.6 million. Made for less than $60 million, Red opened to $21.8 million and rode strong word of mouth to an almost 4.0 open to total multiplier, which is extremely strong for the genre. Red has also pulled in another $40 million overseas so far, to bring its worldwide total to over $120 million.

Tyler Perry's For Colored Girls finishes ninth this weekend, only two weekends after it opened in third with just short of $20 million. For Colored Girls earned $2.4 million, giving it another horrible drop of 63%. The $21 million dollar feature has now earned $34.5 million.

Tenth spot goes to Fair Game, the new political thriller with Sean Penn and Naomi Watts. Fair Game opened two weekends ago on 46 screens before expanding to 175 venues last weekend, bringing in a little over $1 million. Now out to 386 venues, Fair Game earned $1.5 million, and had a venue average of $3,808. Doug Liman's 82% fresh thriller has a running total of $3.7 million.

Overall this weekend, the news is good, but any comparison to last year is going to be tough. A year ago, not only was Twilight opening to $143 million, but The Blind Side also took in $34 million. That brought last year's top 12 up to $250 million, which is an amazing figure. This year's top 12 pales in comparison at $187.2 million, but is actually the second biggest November weekend on record. Next weekend things get really wild, as we have four openers entering the fray, along with Potter's second weekend. Next frame's openers include Tangled from Disney, Burlesque with Cher and Christina Aguilera, Faster with The Rock, and Love and Other Drugs, Edward Zwick's new romantic comedy.

Top Weekend Box Office for 11/19/10-11/21/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Harry Potter And the Deathly Hallows Part 1 WARNER BROS. $125,120,000 $125,017,372 New $125,017,372
2 Megamind DreamWorks Animation $16,175,000 $16,012,831 - 45.0% $109,313,429
3 Unstoppable 20th Century Fox $13,100,000 $13,005,855 - 42.7% $41,867,769
4 Due Date Warner Bros. Pictures $9,150,000 $8,912,182 - 42.2% $72,431,594
5 The Next Three Days Lionsgate $6,750,000 $6,542,779 New $6,542,779
6 Morning Glory Paramount $5,233,000 $5,200,233 - 43.5% $19,823,136
7 Skyline Universal $3,430,770 $3,560,985 - 69.5% $17,772,760
8 Red Summit Entertainment $2,467,000 $2,483,043 - 50.1% $83,589,965
9 For Colored Girls Lionsgate $2,400,000 $2,299,956 New $34,439,653
10 Fair Game $1,470,000 $1,455,819 + 42.6% $3,724,546
11 Secretariat Walt Disney Pictures $962,000 $971,909 - 55.9% $56,378,503
12 Paranormal Activity 2 Paramount Pictures $926,000 $945,460 - 68.3% $83,583,230
  Also Opening/Notables
  Today's Special Alerion/vitagraph $91,000 $90,639 New $90,639
  Made In Dagenham Sony Classics $37,500 $37,500 New $37,500
  Queen of the Lot Rainbow Releasing N/A $22,726 New $22,726
  William S. Burroughs: a Man Within Oscilloscope $7,054 $6,510 New $10,612
  127 Hours FOX SEARCHLIGHT $915,206 $916,533 New $1,902,336
  The Social Network SONY $900,000 $935,677 New $89,244,464
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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