Friday Box Office Analysis

By Tim Briody

October 30, 2010

That Jigsaw can be so preachy.

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Saw 3D

The final(?) entry in the Saw franchise earned $10.8 million on Friday, which is a solid rebound from last year, when Saw VI opened to $6.7 million. It's not a complete recovery from the remarkable consistency the franchise showed over the third, fourth and fifth films in the franchise ($14.4 million, $14.7 million and $14.3 million respectively) but with Paranormal Activity still providing direct competition, it's not surprising.




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Obviously, a completely terrible weekend multiplier is in the works, and not even Halloween falling on Sunday will save it. Saw V had a 2.1 and even the kneecapped Saw VI had a 2.0, which coincidentally is also what Paranormal Activity 2 had last weekend. With the decline Paranormal Activity took this weekend, Saw 3D goes out winning the weekend with around $22.3 million.

Paranormal Activity 2

After last weekend $40 million opening, Paranormal Activity falls pretty hard with direct competition from Saw 3D and plunges 68.5% from last Friday to $6 million. There should be some recovery from its 2.0 multiplier from its opening weekend, but Saw is just too far ahead for it to overtake it. Give it a second weekend of $15.9 million.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Saw 3D 22.3
2 Paranormal Activity 2 15.9
3 Red 10.3
4 Jackass 3D 8.7
5 Hereafter 6.1
6 Secretariat 4.9
7 The Social Network 4.6
8 Life As We Know It 4.2
9 Legend of the Guardians 2.1
10 The Town 1.6

     


 
 

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