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Tim Briody: I think as a franchise it has peaked with this opening weekend as diminishing returns will start to kick in. But, much like the Saw series that it usurped, Paranormal Activity will be a license to print money until the next shiny thing comes along.

Shalimar Sahota: I think this is the high point. I personally don't want this to turn into a regular yearly franchise released every Halloween, a-la Saw. I mean, just how far can this thing go? Security cameras capture strange happenings in an office and a cleaner is strangled by the wire of a vacuum cleaner? A university library and books fly off the shelves? A military base and soldiers turn on each other? Given the profit margin, I guess it won't be long before Paramount announces Part 3.

Reagen Sulewski: My understanding is that the sequel number will refer to the number of scary things that happen in the film.

Bruce Hall: I've dated a model once in my life. Let's chalk that up to the Law of Averages. If it were to happen a second time, I would consider that luck. A third time would just be...fate. And I don't think either I or Paramount is up for a trifecta. Fate, as they say, is a fickle mistress.

Edwin Davies: I think that it has peaked, but I won't be surprised if they get another two or three films out of it before they call in Ray Stantz, Peter Venkman, Egon Spengler and the other guy to clear the place out. As long as they keep the costs under $5 million and the opening weekends staying in the low-to-mid teens, which is what I'd expect the third film to open to, then spooooooky things will keep happening in spooooooky houses.

Personally, I hope the third film addresses the struggles faced in trying to get ghost and horse marriage made legal.

David Mumpower: I understand why the natural thought process here is to say that the top of the mountain has been reached. Eclipse surpassed New Moon (barely) while Saw the franchise maxed out (domestically) with $87.0 million. So, that's the expected pattern here. Given the deft touch Paramount has demonstrated with the franchise to date, however, I'm inclined to give them the benefit of the doubt here and say that they may have the deft touch needed to make a third film even bigger. Considering what they have accomplished with the first two films, I consider this a distinct possibility.

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