Weekend Wrap-Up
Paranormal Paramount Rules Box Office
By John Hamann
October 24, 2010
The Social Network has another strong - but not spectacular - hold as it finishes fifth this weekend. Now in its fourth weekend of release, The Social Network earned $7.3 million and dropped 29%. The David Fincher film has now seen drops of 31%, 33% and now 29%, after opening to $22.4 million. The Social Network is still looking like a $90 million finisher, as it has a gross so far of $72.9 million.
Sixth place goes to Disney's Secretariat, which has another solid weekend as it holds up quite nicely at the box office. The horse racing film earned $6.9 million and fell an excellent 26%, showing that the uplifting, Christian-based marketing campaign is having a solid impact. So far, Secretariat has earned $37.4 million. Although the movie only cost Disney $35 million to make, we do know that they have spent an additional $50 million to market the film.
Life As We Knox It is our seventh place finisher, as the Katherine Heigl/Josh Duhamel movie earned $6.2 million. It fell 31% from its previous frame, which is pretty solid. So far, Life As We Know It has earned $37.6 million for Warner Bros. Since it cost $38 million to make, the movie is set to be profitable pretty shortly.
Finishing eighth is The Legend of the Guardians: The Owls of Ga'Hoole, Zack Snyder's shot at children's programming. The Legend of the Guardians earned $3.2 million in its fifth weekend, and was off 25%. The Warner Bros. release has a domestic total of $50.2 million, but has also earned $42 million overseas.
Ninth goes to Ben Affleck's The Town, which has turned into a big win for Warner Bros. In its sixth weekend, The Town earned $2.3 million and was off 32% from last weekend. The thriller has a domestic total of $84.7 million, and has picked up another $25 million overseas.
Finally in tenth is Easy A, Screen Gems' highly successful release. The $8 million film earned another $1.8 million this weekend and was off 34%. It has a total so far of $54.8 million.
Overall, it's another very good weekend for the box office. The top 12 films this weekend took in a very strong $120.4 million, which is right on target with the $119.5 million pulled in last weekend. A year ago, the original Paranormal Activity was on top, as Saw 6 couldn't earn $15 million over its opening weekend. The top 12 films a year ago brought in $105 million, leaving this weekend way out front. Next weekend has Halloween landing on a Sunday, so the box office should improve on the $82 million earned last year, when the 31st landed on a Saturday.
| 1 |
Paranormal Activity 2 |
Paramount Pictures |
$41,500,000 |
New |
$41,500,000 |
| 2 |
Jackass 3D |
Paramount Pictures |
$21,600,000 |
- 57.1% |
$87,147,000 |
| 3 |
Red |
Summit Entertainment |
$15,000,000 |
- 31.1% |
$43,483,269 |
| 4 |
Hereafter |
DreamWorks |
$12,005,000 |
+5348.8% |
$12,320,000 |
| 5 |
The Social Network |
SONY |
$7,300,000 |
-29% |
$72,931,000 |
| 6 |
Secretariat |
Walt Disney Pictures |
$6,917,000 |
- 25.8% |
$37,360,000 |
| 7 |
Life as We Know It |
Warner Bros. Pictures |
$6,150,000 |
- 31.3% |
$37,615,000 |
| 8 |
Legend of the Guardians: The Owls of Ga'Hoole |
Warner Bros. |
$3,175,000 |
- 24.9% |
$50,172,000 |
| 9 |
The Town |
Warner Bros. Pictures |
$2,720,000 |
- 31.6% |
$84,653,000 |
| 10 |
Easy A |
SONY |
$1,750,000 |
-34% |
$54,785,000 |
| 11 |
Wall Street: Money Never Sleeps |
20th Century Fox |
$1,215,000 |
- 48.6% |
$49,972,135 |
| 12 |
My Soul to Take |
Universal |
$1,055,625 |
- 66.7% |
$13,968,905 |
| |
Also Opening/Notables |
| |
Boxing Gym |
Zipporah Films |
$7,500 |
New |
$7,500 |
| |
N' Secure |
Freestyle |
$655,930 |
-44% |
$2,040,488 |
| |
Conviction |
|
$300,000 |
+193.1% |
$441,123 |
| |
It's Kind of a Funny Story |
Focus Features |
$673,461 |
- 45.0% |
$5,105,488 |
| |
Nowhere Boy |
|
$206,336 |
- 39.5% |
$759,907 |
| |
Stone |
|
$350,000 |
+ 52.2% |
$775,000 |
| |
Inside Job |
Sony Classics |
$170,449 |
+99% |
$356,262 |
| |
Waiting For 'Superman' |
Paramount Vantage |
$750,000 |
+1% |
$3,680,000 |
| |
Never Let Me Go |
Fox Searchlight |
$185,000 |
- 43.4% |
$1,998,033 |
|
Box office data supplied by Exhibitor Relations
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