Weekend Wrap-Up

Paranormal Paramount Rules Box Office

By John Hamann

October 24, 2010

Bad mommy.

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The Social Network has another strong - but not spectacular - hold as it finishes fifth this weekend. Now in its fourth weekend of release, The Social Network earned $7.3 million and dropped 29%. The David Fincher film has now seen drops of 31%, 33% and now 29%, after opening to $22.4 million. The Social Network is still looking like a $90 million finisher, as it has a gross so far of $72.9 million.

Sixth place goes to Disney's Secretariat, which has another solid weekend as it holds up quite nicely at the box office. The horse racing film earned $6.9 million and fell an excellent 26%, showing that the uplifting, Christian-based marketing campaign is having a solid impact. So far, Secretariat has earned $37.4 million. Although the movie only cost Disney $35 million to make, we do know that they have spent an additional $50 million to market the film.

Life As We Knox It is our seventh place finisher, as the Katherine Heigl/Josh Duhamel movie earned $6.2 million. It fell 31% from its previous frame, which is pretty solid. So far, Life As We Know It has earned $37.6 million for Warner Bros. Since it cost $38 million to make, the movie is set to be profitable pretty shortly.


Finishing eighth is The Legend of the Guardians: The Owls of Ga'Hoole, Zack Snyder's shot at children's programming. The Legend of the Guardians earned $3.2 million in its fifth weekend, and was off 25%. The Warner Bros. release has a domestic total of $50.2 million, but has also earned $42 million overseas.

Ninth goes to Ben Affleck's The Town, which has turned into a big win for Warner Bros. In its sixth weekend, The Town earned $2.3 million and was off 32% from last weekend. The thriller has a domestic total of $84.7 million, and has picked up another $25 million overseas.

Finally in tenth is Easy A, Screen Gems' highly successful release. The $8 million film earned another $1.8 million this weekend and was off 34%. It has a total so far of $54.8 million.

Overall, it's another very good weekend for the box office. The top 12 films this weekend took in a very strong $120.4 million, which is right on target with the $119.5 million pulled in last weekend. A year ago, the original Paranormal Activity was on top, as Saw 6 couldn't earn $15 million over its opening weekend. The top 12 films a year ago brought in $105 million, leaving this weekend way out front. Next weekend has Halloween landing on a Sunday, so the box office should improve on the $82 million earned last year, when the 31st landed on a Saturday.

Top Weekend Box Office for 10/22/10-10/24/10 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Paranormal Activity 2 Paramount Pictures $41,500,000 New $41,500,000
2 Jackass 3D Paramount Pictures $21,600,000 - 57.1% $87,147,000
3 Red Summit Entertainment $15,000,000 - 31.1% $43,483,269
4 Hereafter DreamWorks $12,005,000 +5348.8% $12,320,000
5 The Social Network SONY $7,300,000 -29% $72,931,000
6 Secretariat Walt Disney Pictures $6,917,000 - 25.8% $37,360,000
7 Life as We Know It Warner Bros. Pictures $6,150,000 - 31.3% $37,615,000
8 Legend of the Guardians: The Owls of Ga'Hoole Warner Bros. $3,175,000 - 24.9% $50,172,000
9 The Town Warner Bros. Pictures $2,720,000 - 31.6% $84,653,000
10 Easy A SONY $1,750,000 -34% $54,785,000
11 Wall Street: Money Never Sleeps 20th Century Fox $1,215,000 - 48.6% $49,972,135
12 My Soul to Take Universal $1,055,625 - 66.7% $13,968,905
  Also Opening/Notables
  Boxing Gym Zipporah Films $7,500 New $7,500
  N' Secure Freestyle $655,930 -44% $2,040,488
  Conviction $300,000 +193.1% $441,123
  It's Kind of a Funny Story Focus Features $673,461 - 45.0% $5,105,488
  Nowhere Boy $206,336 - 39.5% $759,907
  Stone $350,000 + 52.2% $775,000
  Inside Job Sony Classics $170,449 +99% $356,262
  Waiting For 'Superman' Paramount Vantage $750,000 +1% $3,680,000
  Never Let Me Go Fox Searchlight $185,000 - 43.4% $1,998,033
Box office data supplied by Exhibitor Relations
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