Weekend Wrap-Up

Jackass Does Not Stunt Box Office Growth

By John Hamann

October 17, 2010

We just don't understand why the title of this movie is Jackass.

New at BOP:
Share & Save
Digg Button  
Print this column
Life As We Know It finished fifth this weekend after finishing second over its opening frame. Like The Social Network and Secretariat, Life As We Know It had a demographic (in this case the rom-com fan) all to itself and was able to hold decently. The Katherine Heigl film earned $9.2 million and was off 37%. The $38 million Warner Bros. effort has now brought in $28.9 million, and could finish with as much as $50 million before its domestic run is complete.

The Legends of the Guardians: The Owls of Ga'Hoole lands in sixth this weekend, down from fourth last weekend. The Zack Snyder 3D flick earned $4.2 million this weekend and was off 39%. The $80 million Warner Bros. kids flick now has a running total of $46 million and a foreign gross of about $30 million.

Seventh goes to Ben Affleck's The Town, which is in its fifth weekend, and gets buried by time and competition. The Town earned $4 million and was off 37% as the adult targeted Red, Jackass 3D, and The Social Network get in its way just a little bit. Regardless, the $37 million thriller has a domestic running total more than twice its production budget. The Town has earned $80.5 million and could still see $90 million before it's through.


Eighth goes to My Soul To Take, as the little-seen Wes Craven flick gets chopped in half over its second weekend. Soul earned $3.1 million and was off 54% compared to last weekend. Horror is cheap, though, as this one cost $25 million to make so this one won't hurt Universal like Land of the Lost did. Give the horror flick $11.9 million earned so far.

Ninth is Easy A, as the well made high school flick hangs on to a top ten spot for another weekend. Easy A earned $2.7 million and was off 38%. This Screen Gems effort has been huge for the studio, as it cost $8 million to make and has earned $52.3 million so far.

Finally in tenth is the end of Wall Street: Money Never Sleeps. The Oliver Stone flick earned $2.4 million over what will be its last weekend in the top ten, and dropped 49%. While under-performing at the domestic box office ($47.9 million so far), it's having better luck overseas, where it has picked up $36 million so far.

Overall, the box office was way up over last weekend's top 12 ($81.3 million, the lowest October top 12 since 2007), but was up against a very lucrative weekend last year. A year go, the box office was led by Where the Wild Things Are which took in $32.7 million, and was followed by big films like Paranormal Activity, Law Abiding Citizen, and Couples Retreat. The top 12 managed $127.6 million. This year, the top 12 found $121.3 million, an admirable total, but just a little behind what happened last year.

Top Weekend Box Office for 10/15/10-10/17/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Jackass 3D Paramount Pictures $50,000,000 $50,353,641 New $50,353,641
2 Red Summit Entertainment $22,500,000 $21,761,408 New $21,761,408
3 The Social Network SONY $11,000,000 $10,317,395 New $62,436,364
4 Secretariat Walt Disney Pictures $9,503,000 $9,318,886 - 26.6% $27,332,941
5 Life as We Know It Warner Bros. Pictures $9,200,000 $8,955,409 - 38.3% $28,620,147
6 Legend of the Guardians: The Owls of Ga'Hoole Warner Bros. $4,235,000 $4,228,236 New $45,994,776
7 The Town Warner Bros. Pictures $4,040,000 $3,977,006 - 38.0% $80,510,629
8 My Soul to Take Universal $3,161,250 $3,170,310 - 53.7% $11,915,595
9 Easy A SONY $2,650,000 $2,633,456 New $52,317,481
10 Wall Street: Money Never Sleeps 20th Century Fox $2,350,000 $2,363,166 New $47,894,896
11 It's Kind of a Funny Story Focus Features $1,264,737 $1,223,455 - 39.2% $4,005,161
12 You Again Walt Disney Pictures $1,227,000 $1,215,987 - 51.6% $22,982,000
  Also Opening/Notables
  N' Secure Freestyle $1,384,614 $1,166,406 New $1,166,406
  I Want Your Money Freestyle $279,240 $249,428 New $249,428
  Hereafter DreamWorks $231,000 $220,322 New $220,322
  Conviction $110,000 $102,351 New $102,351
  Vision Zeitgeist N/A $11,406 New $14,214
  The Trouble With Terkel Indican N/A $3,972 New $3,972
  Down Terrace Magnolia N/A $3,088 New $3,088
  Nowhere Boy $353,259 $340,792 +546.1% $412,155
  Stone $229,000 $229,959 +203.5% $343,100
  Inside Job Sony Classics $90,299 $90,299 New $153,135
  Tamara Drewe Sony Pictures Classics $20,533 $20,533 + 10.4% $50,699
  Case 39 Paramount $1,219,000 $1,206,817 - 55.0% $11,924,115
  Let Me In Overture Films $849,000 $830,676 - 66.1% $11,046,691
  Waiting For 'Superman' Paramount Vantage $753,000 $742,725 New $2,523,075
  You Will Meet a Tall Dark Stranger Sony Classics $300,902 $300,902 New $1,291,278
  Devil Universal $993,465 $976,005 - 46.1% $31,577,470
  Never Let Me Go Fox Searchlight $325,000 $327,083 - 5.4% $1,660,353
  Catfish Universal $205,320 $210,540 New $2,629,356
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3



Need to contact us? E-mail a Box Office Prophet.
Thursday, September 20, 2018
© 2018 Box Office Prophets, a division of One Of Us, Inc.