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Weekend Wrap-Up

Jackass Does Not Stunt Box Office Growth

By John Hamann

October 17, 2010

We just don't understand why the title of this movie is Jackass.

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Life As We Know It finished fifth this weekend after finishing second over its opening frame. Like The Social Network and Secretariat, Life As We Know It had a demographic (in this case the rom-com fan) all to itself and was able to hold decently. The Katherine Heigl film earned $9.2 million and was off 37%. The $38 million Warner Bros. effort has now brought in $28.9 million, and could finish with as much as $50 million before its domestic run is complete.

The Legends of the Guardians: The Owls of Ga'Hoole lands in sixth this weekend, down from fourth last weekend. The Zack Snyder 3D flick earned $4.2 million this weekend and was off 39%. The $80 million Warner Bros. kids flick now has a running total of $46 million and a foreign gross of about $30 million.

Seventh goes to Ben Affleck's The Town, which is in its fifth weekend, and gets buried by time and competition. The Town earned $4 million and was off 37% as the adult targeted Red, Jackass 3D, and The Social Network get in its way just a little bit. Regardless, the $37 million thriller has a domestic running total more than twice its production budget. The Town has earned $80.5 million and could still see $90 million before it's through.




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Eighth goes to My Soul To Take, as the little-seen Wes Craven flick gets chopped in half over its second weekend. Soul earned $3.1 million and was off 54% compared to last weekend. Horror is cheap, though, as this one cost $25 million to make so this one won't hurt Universal like Land of the Lost did. Give the horror flick $11.9 million earned so far.

Ninth is Easy A, as the well made high school flick hangs on to a top ten spot for another weekend. Easy A earned $2.7 million and was off 38%. This Screen Gems effort has been huge for the studio, as it cost $8 million to make and has earned $52.3 million so far.

Finally in tenth is the end of Wall Street: Money Never Sleeps. The Oliver Stone flick earned $2.4 million over what will be its last weekend in the top ten, and dropped 49%. While under-performing at the domestic box office ($47.9 million so far), it's having better luck overseas, where it has picked up $36 million so far.

Overall, the box office was way up over last weekend's top 12 ($81.3 million, the lowest October top 12 since 2007), but was up against a very lucrative weekend last year. A year go, the box office was led by Where the Wild Things Are which took in $32.7 million, and was followed by big films like Paranormal Activity, Law Abiding Citizen, and Couples Retreat. The top 12 managed $127.6 million. This year, the top 12 found $121.3 million, an admirable total, but just a little behind what happened last year.


Top Weekend Box Office for 10/15/10-10/17/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Jackass 3D Paramount Pictures $50,000,000 $50,353,641 New $50,353,641
2 Red Summit Entertainment $22,500,000 $21,761,408 New $21,761,408
3 The Social Network SONY $11,000,000 $10,317,395 New $62,436,364
4 Secretariat Walt Disney Pictures $9,503,000 $9,318,886 - 26.6% $27,332,941
5 Life as We Know It Warner Bros. Pictures $9,200,000 $8,955,409 - 38.3% $28,620,147
6 Legend of the Guardians: The Owls of Ga'Hoole Warner Bros. $4,235,000 $4,228,236 New $45,994,776
7 The Town Warner Bros. Pictures $4,040,000 $3,977,006 - 38.0% $80,510,629
8 My Soul to Take Universal $3,161,250 $3,170,310 - 53.7% $11,915,595
9 Easy A SONY $2,650,000 $2,633,456 New $52,317,481
10 Wall Street: Money Never Sleeps 20th Century Fox $2,350,000 $2,363,166 New $47,894,896
11 It's Kind of a Funny Story Focus Features $1,264,737 $1,223,455 - 39.2% $4,005,161
12 You Again Walt Disney Pictures $1,227,000 $1,215,987 - 51.6% $22,982,000
  Also Opening/Notables
  N' Secure Freestyle $1,384,614 $1,166,406 New $1,166,406
  I Want Your Money Freestyle $279,240 $249,428 New $249,428
  Hereafter DreamWorks $231,000 $220,322 New $220,322
  Conviction $110,000 $102,351 New $102,351
  Vision Zeitgeist N/A $11,406 New $14,214
  The Trouble With Terkel Indican N/A $3,972 New $3,972
  Down Terrace Magnolia N/A $3,088 New $3,088
  Nowhere Boy $353,259 $340,792 +546.1% $412,155
  Stone $229,000 $229,959 +203.5% $343,100
  Inside Job Sony Classics $90,299 $90,299 New $153,135
  Tamara Drewe Sony Pictures Classics $20,533 $20,533 + 10.4% $50,699
  Case 39 Paramount $1,219,000 $1,206,817 - 55.0% $11,924,115
  Let Me In Overture Films $849,000 $830,676 - 66.1% $11,046,691
  Waiting For 'Superman' Paramount Vantage $753,000 $742,725 New $2,523,075
  You Will Meet a Tall Dark Stranger Sony Classics $300,902 $300,902 New $1,291,278
  Devil Universal $993,465 $976,005 - 46.1% $31,577,470
  Never Let Me Go Fox Searchlight $325,000 $327,083 - 5.4% $1,660,353
  Catfish Universal $205,320 $210,540 New $2,629,356
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

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