Monday Morning Quarterback Part II

By BOP Staff

September 21, 2010

Manning face everywhere.

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Edwin Davies: It's a solid result for a horror film with no one famous in it, but I can't help but wonder if it could have made more if they hadn't trumpeted Shyamalan's name so much in the advertising. The idea of a horror movie taking place entirely in a confined space where one person might be the Devil is really intriguing and the trailers did a good job of making it seem creepy, so I think the film would have done well whether or not Shyamalan's name was attached. But seeing his name attached seems to have turned a lot of people off seeing the film. It also didn't help that they decided to use the most pretentious credit imaginable ("From the mind of M. Night Shyamalan") in all of the adverts. I think it could have made at least a few million more on opening weekend if that groan-inducing credit had been removed, and maybe wound up with a higher overall total.

Reagen Sulewski: I think it's hard to tell whether Shyamalan's name hurt or helped, quite frankly. The number looks like what you'd expect if it wasn't on there so I suspect it's a wash. Cheap-to-produce horror films will always be easy money until people stop going to them - Devil could have flopped and still made money - so there's not a lot of sense in worrying about what this means in the larger scope of things. It can't throw under Darkness Falls or Dead Silence, anyway.

Next time, maybe try making an animated film that doesn't look like it was created for a morning cable show

Kim Hollis: Alpha and Omega, the Lionsgate animated film with the ostentatious title, earned only $9.1 million. How should the studio feel about this result?

Josh Spiegel: Well, this movie looked like it was animated in the middle of the 1980s, so Lionsgate should feel good that they pulled a fast one on some unsuspecting families before Warner Bros. attempts to do so next weekend with its fighting owls movie. This one seriously looked sad, all the more so for it being one of Dennis Hopper's last films.




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Bruce Hall: That you made $9 million off a terrible looking animated flick whose title unintentionally riffs on one of the most prominent lines from the Book of Revelation has to be considered a plus. I would expect to be hit by lightning. Well done, Lionsgate.

Tim Briody: More proof you can put just about anything out there and it'll sucker some folks in. $9 million is nearly half of its production budget, which means this will probably be in the black by the time it leaves theaters. Well played, Lionsgate.

Matthew Huntley: Wow - everyone on this thread took the words right out of my mouth. Just curious, but did the movie remind anyone else of Balto from back in the day? If Lionsgate's intention was to make a cheesy-looking throwback to a sub-par '90s animated movie, mission accomplished.


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