Weekend Wrap-Up for August 13-15, 2010

Not-So-Expendable Star-Driven Films Propel Box Office

By John Hamann

August 15, 2010

So much evil in one little place.

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Step Up 3D fades heavily this weekend, as a soft opening is followed up by a weak follow-up frame. The Disney release earned $6.6 million in its second weekend, off 58% from its $15.8 million debut last weekend. Still, these things are relatively cheap to make, as this one has a production budget of $30 million, and a gross so far of $29.6 million.

Salt finishes eighth as the Angelina Jolie thriller finally crosses the $100 million mark. Salt earned $6.4 million and was off 42%, but it does cross that century mark on its 23rd day of release. Is there a sequel here? Doubtful, but Sony will make out okay despite a $110 million price-tag on this one. Salt has earned $103.6 million domestically, and about $65 million overseas so far.

Dinner for Schmucks continues its freefall. After dropping 56% last weekend, Schmucks held somewhat better this weekend, but not by much. The $70 million Paramount comedy earned $6.3 million in its third frame, and was off another 39%. So far, the live action Steve Carell has brought in $58.8 million, and this one will likely finish near its budget mark.




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Cats & Dogs: The Revenge of Kitty Galore finishes in the ten spot, as this failure is heading for the WalMart $3.99 bin. Cats & Dogs 2 earned $4.1 million in its third frame and was off a too-little-too-late 41%. This $85 million production has now earned a sad $35.1 million.

In other box office news this weekend, Toy Story 3 hit a huge milestone. Despite not making the top ten, Toy Story 3 earned another $2.2 million this weekend, which put it over the $400 million mark. It's only the second Disney release ever to do so. The highest grossing Pixar release has now earned $400.7 million domestically, and over $500 million overseas, as it eyes the $1 billion mark.

Overall this weekend, the box office was up against a weekend last year that boasted the debut of District 9, Neill Blomkamp's eventual Best Picture nominee that opened to $37.4 million over the same weekend last year. District 9 led the top 12 films at the box office to a total of $125 million, a decent haul for the top 12 in mid-August. This year, the top 12 films did even better, bringing in a powerful $133 million. Next weekend brings a "see what sticks" kind of weekend, as we have five wide openers, including Nanny McPhee Returns, The Switch, Lottery Ticket, Vampires Suck, and my own personal fave, Piranha 3D.


Top Weekend Box Office for 8/13/10-8/15/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 The Expendables Lionsgate $35,030,000 $34,825,135 New $34,825,135
2 Eat Pray Love Sony/Columbia $23,700,000 $23,104,523 New $23,104,523
3 The Other Guys Columbia Pictures (Sony) $18,000,000 $17,408,501 - 51.0% $69,951,822
4 Inception Warner Bros. Pictures $11,370,000 $11,285,051 - 39.0% $248,469,482
5 Scott Pilgrim vs. the World Universal $10,525,230 $10,609,795 New $10,609,795
6 Despicable Me Universal Pictures $6,766,745 $6,971,355 - 24.9% $222,197,390
7 Step Up 3D Touchstone Pictures $6,626,600 $6,905,201 - 56.3% $29,844,422
8 Dinner for Schmucks Paramount Pictures $6,316,000 $6,285,179 - 39.4% $58,785,547
9 Salt Columbia Pictures (Sony) $6,350,000 $6,219,502 - 43.0% $103,438,273
10 Cats & Dogs: The Revenge of Kitty Galore Warner Bros. Pictures $4,075,000 $4,190,426 - 39.3% $35,218,937
11 Toy Story 3 Walt Disney Pictures $2,165,000 $2,222,731 - 28.7% $400,824,826
12 Charlie St. Cloud Universal Pictures $2,083,000 $2,113,930 - 55.0% $28,758,460
  Also Opening/Notables
  Animal Kingdom Sony Classics $64,082 $64,082 New $64,082
  Tales From Earthsea WALT DISNEY $20,100 $20,614 New $20,614
  Neshoba: the Price of Freedom First Run N/A $4,645 New $4,645
  Flipped Warner Bros. $113,000 $119,310 - 46.8% $448,514
  Cairo Time IFC Films $85,000 $79,035 +22% $184,597
  The Wildest Dream National Geographic $54,309 $51,640 -24% $182,368
  The Disappearance of Alice Creed Anchor Bay $25,000 $25,582 -36% $82,043
  Lebanon Sony Classics $17,002 $17,002 -1% $48,053
  Get Low $387,470 $387,470 + 76.8% $836,702
  The Sorcerer's Apprentice Walt Disney Pictures $1,104,000 $1,120,604 - 52.5% $59,538,764
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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