Friday Box Office Analysis

By Tim Briody

August 14, 2010

We have trouble picturing them as a couple.

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Your webmasters have once again hijacked the front page blurb to request that you see Scott Pilgrim vs. The World.

The Expendables

The ploy of cramming a bunch of washed up and/or B-list action stars in one movie appears to have worked, as Sylvester Stallone's The Expendables opened solidly on Friday with $13.5 million. The word-of-mouth is pretty terrible and that number was likely fueled by a bit of a rush factor. The in all likelihood was its best day of the weekend. It should have enough of a lead over Eat Pray Love for it to win the weekend. Even something as low as a 2.4 multiplier for the weekend gives the action film $32.4 million for the weekend.

Eat Pray Love

The ultimate chick flick (not counting the Sex and the City movies) earned $9 million on Friday. Julia Roberts is no longer the uber-draw she once was, but this is a decent enough start, and it's certainly going to have a better weekend multiplier than The Expendables. I expect a pretty decent Saturday for Eat Pray Love, enough so that it should manage about a 3.0 weekend multiplier and a $27 million weekend.




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Scott Pilgrim vs. The World

The film based on a comic series my webmasters have been raving about for months, if not years, is here. Sadly, Scott Pilgrim vs. The World earned $4.7 million on Friday, well behind The Expendables and Eat Pray Love (and it's fourth on Friday behind The Other Guys). Anyone who expected a mainstream breakout from this was kidding themselves, it's a niche within a niche movie and a weekend of $12.7 million is about the best it could have possibly hoped for. I completely expect it to find one hell of a following on DVD, though.

Notable Holdovers

Last week's champ, Will Ferrell's The Other Guys suffers pretty hard, off 56% from last Friday to $5.7 million. It's still a definite rebound hit for Ferrell after last year's Land of the Lost. It's $100 million gross chances took a big hit here though. Give it $17.4 million in weekend two.

Step Up 3D fares even worse, dropping 67% from last Friday to $2.3 million. Call it $6.4 million and be done with it.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 The Expendables 32.4
2 Eat Pray Love 27.0
3 The Other Guys 17.4
4 Scott Pilgrim vs. The World 12.7
5 Inception 11.0
6 Despicable Me 6.8
7 Step Up 3D 6.4
8 Dinner for Schmucks 6.1
9 Salt 5.9
10 Cats and Dogs: The Revenge of Kitty Galore 3.8

     


 
 

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