Your webmasters have once again hijacked the front page blurb to request that you see Scott Pilgrim vs. The World.
Friday Box Office Analysis
By Tim Briody
August 14, 2010
The ploy of cramming a bunch of washed up and/or B-list action stars in one movie appears to have worked, as Sylvester Stallone's The Expendables opened solidly on Friday with $13.5 million. The word-of-mouth is pretty terrible and that number was likely fueled by a bit of a rush factor. The in all likelihood was its best day of the weekend. It should have enough of a lead over [tm:4878_]Eat Pray Love[/tm] for it to win the weekend. Even something as low as a 2.4 multiplier for the weekend gives the action film $32.4 million for the weekend.
Eat Pray Love
The ultimate chick flick (not counting the Sex and the City movies) earned $9 million on Friday. [bp:167_]Julia Roberts[/bp] is no longer the uber-draw she once was, but this is a decent enough start, and it's certainly going to have a better weekend multiplier than The Expendables. I expect a pretty decent Saturday for Eat Pray Love, enough so that it should manage about a 3.0 weekend multiplier and a $27 million weekend.
Scott Pilgrim vs. The World
The film based on a comic series my webmasters have been raving about for months, if not years, is here. Sadly, Scott Pilgrim vs. The World earned $4.7 million on Friday, well behind The Expendables and Eat Pray Love (and it's fourth on Friday behind [tm:5007_]The Other Guys[/tm]). Anyone who expected a mainstream breakout from this was kidding themselves, it's a niche within a niche movie and a weekend of $12.7 million is about the best it could have possibly hoped for. I completely expect it to find one hell of a following on DVD, though.
Last week's champ, [bp:121_]Will Ferrell[/bp]'s The Other Guys suffers pretty hard, off 56% from last Friday to $5.7 million. It's still a definite rebound hit for Ferrell after last year's Land of the Lost. It's $100 million gross chances took a big hit here though. Give it $17.4 million in weekend two.
[tm:4282_]Step Up 3D[/tm] fares even worse, dropping 67% from last Friday to $2.3 million. Call it $6.4 million and be done with it.