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Weekend Wrap-Up for July 23-25, 2010

Leo and Inception have more oomph than Angelina and Salt

By Kim Hollis

July 25, 2010

You're not really looking at the sandcastles, are you?

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Grown Ups continues to hold well as it sits in seventh place. The movie where Adam Sandler gathered all his buddies for a silly ensemble comedy earned $7.6 million this weekend, off only 23%, the best hold in the top ten. Grown Ups has now earned $142.4 million, which means that it has passed Click on the list of Sandler's top performing films. Considering that the comedy has only a 10% fresh rating at Rotten Tomatoes, that's a pretty impressive accomplishment. It has easily earned back its budget and then some, which means that we're going to see more movies in the vein of Couples Retreat and Grown Ups in the next couple of years. They might not be great, but they definitely rake in the cash.




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The bottom of the top ten is rounded out with three movies that fell pretty precipitously from last week's totals. The Twilight Saga: Eclipse continues to hang on to a top ten spot with a $7 million total, falling 48% from last week. Its current total is $279.7 million, which puts it about $17 million short of New Moon's final total. It is well ahead of New Moon's pace, reaching this total about 11 days quicker, but New Moon did have the benefit of December weekdays. Ninth goes to The Last Airbender, which pretty much bottomed out after its opening weekend. The film was down another 46% to $4.2 million, and has a current total of $123.3 million. It's not going to beat its budget domestically, but international receipts should make it a worthwhile endeavor for Paramount - though they still will likely think twice before employing M. Night Shyamalan again. Finally in tenth is Predators, the sequel to the horror/action series. It was down another 59% to $2.8 million, and has a running total of $45.6 million, which means it's exceeded its budget and will be pure profit from here on out, including video.

Overall, the 2010 box office performed quite nicely against 2009's top 12, when Jerry Bruckheimer's G-Force was top of the heap and The Ugly Truth had a solid showing. This year, the top 12 earned $156.8 million, up 11% from last year's $141.5 million. Next weekend, we have the aforementioned Dinner for Schmucks, Cats and Dogs: The Revenge of Kitty Galore (why? Just why?) and Charlie St. Cloud, starring the dreamy Zac Efron.


Top Weekend Box Office for 7/23/10-7/25/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Inception Warner Bros. Pictures $43,505,000 $42,725,012 - 32.0% $142,883,424
2 Salt Columbia Pictures (Sony) $36,500,000 $36,011,243 New $36,011,243
3 Despicable Me Universal Pictures $24,120,000 $23,689,060 - 27.8% $161,289,905
4 The Sorcerer's Apprentice Walt Disney Pictures $9,685,000 $9,651,495 - 45.2% $42,609,020
5 Toy Story 3 Walt Disney Pictures $9,030,000 $8,917,512 - 25.7% $379,416,551
6 Ramona and Beezus 20th Century Fox $8,000,000 $7,810,481 New $7,810,481
7 Grown Ups Columbia Pictures (Sony) $7,600,000 $7,428,742 - 25.0% $142,240,828
8 The Twilight Saga: Eclipse Summit Entertainment $7,033,000 $7,180,170 - 46.5% $279,827,262
9 The Last Airbender Paramount Pictures $4,173,000 $4,217,021 - 45.6% $123,308,790
10 Predators 20th Century Fox $2,850,000 $3,120,656 - 55.5% $46,839,081
11 The Kids Are All Right Focus Features $2,647,863 $2,594,758 +143.8% $4,909,949
12 Knight and Day 20th Century Fox $1,700,000 $1,694,003 - 53.0% $72,675,724
  Also Opening/Notables
  Countdown To Zero Magnolia $48,000 $41,307 New $41,307
  Jean-Michael Basquiat: The Radiant Child Arthouse $18,137 $17,466 New $26,256
  Spoken Word Variance N/A $2,343 New $2,343
  The Girl Who Played With Fire Music Box $521,164 $563,790 -17% $2,944,891
  Cyrus Fox Searchlight Pictures $700,000 $709,464 - 35.1% $6,329,401
  I Am Love Magnolia $346,500 $338,000 -19% $3,217,709
  The Karate Kid Columbia Pictures (Sony) $1,100,000 $1,100,315 - 51.9% $171,713,173
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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