Weekend Wrap-Up for July 9-11, 2010
Despicable Me Is Huge
By John Hamann
July 11, 2010
Fourth goes to Toy Story 3, which refuses to stop. The Disney/Pixar three-quel, despite stiff new competition from the evil Gru and the 3D Despicable Me, continued to charge forward, earning $22 million and dipping a not bad 27%. The animated toy fest not only had a decent weekend, it also had a fantastic week, as it earned $12.8 million on Monday, July 5th, which was $1.3 million more than it earned on the previous Saturday. It earned just short of $30 million from Monday-to-Thursday this week, and crossed the $300 million mark on that big Monday, its 18th day. It becomes the sixth fastest film to reach $300 million, and now has $340.2 million in the domestic kitty. A $400 million domestic total for Toy Story 3 is definitely not out of the question, and the Pixar creation has already earned $165 million overseas. It also surpassed Alice in Wonderland yesterday to become the top grossing film of 2010 in terms of domestic box office. Huge isn’t the word for it.
Fifth goes to last weekend's number two film, The Last Airbender, but like the last few M Night Shyamalan flicks, the bottom has dropped out in the second weekend. After a winning three-day gross of $40.3 million over the holiday frame, Airbender got hammered this weekend, grossing only $17.2 million and dropping a severe 57%. It's at least better than The Happening, Night's last film. That one opened to $30 million before dropping 66% to $10 million in its second frame. The $150 million Last Airbender somehow managed to cross the $100 million mark on Sunday, and now has a domestic gross of $100.2 million. I guess Shyamalan will continue to get work.
Adam Sandler's Grown Ups falls to sixth this weekend, but that's where the bad news ends. Now in its third weekend, the comedy somehow sees a relatively tiny drop of only 14% (this is Adam Sandler, right?) as Grown Ups earns a very respectable $16,4 million. Grown Ups now has a legitimate shot at finishing as one of the higher-earning Sandler films – it may not catch the $163 million that Big Daddy and The Waterboy earned, but will at least finish as his biggest since The Longest Yard, which had a domestic total of $158 million. So far, Grown Ups has earned $111.3 million.
The bloated Fox release Knight and Day lands in seventh, and also has a better frame than last weekend, when it fell 48% following its soft opening. The Tom Cruise flick earned $7.9 million, and a better drop to 25% is really just lipstick on a pig. Knight and Day cost Fox and its partners $117 million to make, and has a domestic gross so far of only $61.9 million. This better be World Cup big overseas.
The Karate Kid is eighth, as the now five-weekend-old Sony flick loses some steam. The Jaden Smith/Jackie Chan flick took in another $5.7 million and dropped 29%. The Karate Kid has now earned more than four times its production budget domestically, and has a running total of $164.6 million.