Weekend Wrap-Up for July 2-4, 2010
Total Eclipse of the Box Office
By Kim Hollis and David Mumpower
July 4, 2010
The bottom of the top ten this holiday weekend is comprised of a couple of lingering products and a limited release. Get Him to the Greek, the spin-off from Forgetting Sarah Marshall, fell 62% to $1.2 million, the first time during its five weekends in release that it is off more than 50%. It has a running total of $57.4 million against a modest production budget of $40 million. This was a good decision by Universal.
On the other hand, Shrek Forever After continues to hang on despite being well past its expiration date. We appear to be at the end of the road for the ultra-rich ogre, though. An estimated $799,000 this weekend means that the DreamWorks Animation project is down 74% from last weekend. Stuck at $232.5 million, it has cemented its status as the least lucrative Shrek release, but the situation could have been a lot worse had the film not found new life after opening weekend. Even as a project with a $165 million budget, it is going to finish in the black, but the Shrek brand has been lessened quite a bit by the last two movies. A break of several years is sorely needed.
Finally, Cyrus rounds out the top 10 as the Fox Searchlight tale of social awkwardness earns $770,256 from only 77 exhibitions. This is a per-location average of $9,974, trailing only the new releases in the top ten. Cyrus has current box office of $1.5 million after three weeks in release. The quirky project starring Catherine Keener, John C. Reilly, Marisa Tomei, and Jonah Hill is proving to be a pleasant surprise on the arthouse circuit.
Overall, the July 4th weekend in 2010 has beaten the same holiday weekend in 2009 by 18.5%. What we can learn from this is that vampires and airbenders have it all over dinosaurs and John Dillinger. This year, the top 12 earned $184.3 million, while last year's group of films took in $155.5 million. Next weekend brings the so far 100% fresh at Rotten Tomatoes Despicable Me, an animated film from Universal starring Steve Carell, and Predators, the Robert Rodriguez-produced reboot/sequel to the action-horror franchise.
| 1 |
The Twilight Saga: Eclipse |
Summit Entertainment |
$69,000,000 |
$64,832,191 |
New |
$176,382,220 |
| 2 |
The Last Airbender |
Paramount Pictures |
$40,650,000 |
$40,325,019 |
New |
$69,315,329 |
| 3 |
Toy Story 3 |
Walt Disney Pictures |
$30,174,000 |
$30,280,024 |
- 49.0% |
$301,883,298 |
| 4 |
Grown Ups |
Columbia Pictures (Sony) |
$18,528,000 |
$19,049,602 |
- 53.0% |
$84,634,307 |
| 5 |
Knight and Day |
20th Century Fox |
$10,200,000 |
$10,443,233 |
- 48.1% |
$49,460,348 |
| 6 |
The Karate Kid |
Columbia Pictures (Sony) |
$8,000,000 |
$8,000,259 |
- 48.5% |
$154,554,780 |
| 7 |
The A-Team |
20th Century Fox |
$3,025,000 |
$3,190,024 |
- 48.6% |
$70,494,007 |
| 8 |
Get Him to The Greek |
Universal |
$1,184,560 |
$1,233,220 |
- 60.7% |
$57,965,435 |
| 9 |
Shrek Forever After |
DreamWorks |
$799,000 |
$890,166 |
- 71.3% |
$232,664,432 |
| 10 |
Cyrus |
Fox Searchlight Pictures |
$770,256 |
$774,472 |
+157.1% |
$1,811,985 |
| 11 |
Prince of Persia: The Sands of Time |
Walt Disney Pictures |
$670,000 |
$690,501 |
- 75.7% |
$88,338,986 |
| 12 |
Iron Man 2 |
Paramount Pictures, Marvel Studios |
$597,000 |
$638,314 |
- 55.6% |
$308,530,297 |
| |
Also Opening/Notables |
| |
Love Ranch |
|
$49,468 |
$44,220 |
New |
$74,776 |
| |
I Hate Luv Stories |
Utv |
N/A |
$375,297 |
New |
$535,273 |
| |
Restrepo |
Nat'l Geographic |
N/A |
$58,587 |
+65% |
$142,711 |
| |
Winter's Bone |
Roadside Attractions |
$388,000 |
$413,022 |
-6% |
$1,811,928 |
| |
Solitary Man |
Anchor Bay |
$433,000 |
$498,484 |
+4% |
$2,917,807 |
| |
Killers |
Lionsgate |
$524,000 |
$475,307 |
- 75.5% |
$45,323,590 |
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Click here for all weekend data
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Box office data supplied by Exhibitor Relations
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