One Month Out: Weekend of July 2, 2010

By BOP Staff

June 27, 2010

Is this an elaborate I'm with Stupid joke?

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Kim Hollis: The Last Airbender opens on July 1st. What are your expectations for it?

Brett Beach: Since I have no familiarity with the show whatsoever (but hear good things from reading fellow BOP-er comments), I feel that my expectations are probably not grounded in anything solid. That said, I feel that this doesn't have much of a marketing presence, which raises my eyebrows. My mystic powers say that it will perform similarly to Pokemon the Movie from over a decade ago. It should have a very strong opening weekend followed by steep declines thereafter. It may be intended as the opening salvo in a trilogy, but it won't make much over $100 million domestically.

Tom Houseman: Sorry to get all political on everyone, but I personally am boycotting The Last Airbender. Any movie about a black, asian or hispanic character that stars a white person in the part is ridiculous, and I have no interest in supporting that kind of film. I boycotted 21 (rewrote the race of every major character), I boycotted Prince of Persia, and now I'm boycotting The Last Airbender. I suggest everyone do the same.




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Josh Spiegel: I know nothing of the series, and if all I had to base it on was the preview, which goes to far too many lengths to tell me that the auteur behind Lady in the Water and The Happening wrote, produced, and directed it, I'd skip it in a heartbeat. I've heard, as mentioned previously, that the source material is great, but the movie just looks blah to me. Also, I'm with Tom: it's disheartening at the very least to find that the show, which was so racially diverse, has been whitewashed (except for, I believe, the villains, who are played by Indian actors). That said, I could just as easily see this movie being a huge hit as it could be a huge flop.

Jim Van Nest: As one of the BOPers mentioned above, I can't wait for the real Avatar to hit theaters. The show is fantastic, and the trailers show me all I need to see. Everything is spot on. The actors even look like the cartoon characters, from what I've seen. I'm also a huge Shyamalan fan and can't wait to see what he does with this. Being such a fanboy, I could have unrealistic expectations, but I really think this could be a breakout kind of flick. Kids know it and it's kid friendly, which should only help the box office. I don't see a crazy high opening, but a $45-50 million debut wouldn't shock me.

Matthew Huntley: I have a feeling this film will perform (or maybe underperform is the more appropriate term) a lot like Prince of Persia. It will open with about $33 million over the traditional three-day weekend and maybe $47 over the long Fourth of July weekend. After that, it will fade fast. The movie just doesn't seem all that interesting and it means nothing to me it's been converted to 3D.


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