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Weekend Wrap-Up for June 4-6, 2010

Shrek Defines Slow Summer Start With Three-peat

By John Hamann

June 6, 2010

They're shocking the world, baybee! (Sort of.)

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Sex and the City 2 goes into the appropriate bin marked "garbage," as it slips from a second place finish last weekend, to fifth this weekend. Carrie Bradshaw and friends earned only $12.7 million, off a wonderful 59% from the three-day portion of the Memorial Day weekend. Because of its less-than-stellar opening, and debuting on Thursday instead of Friday, the drop is better than the 63% plunge the original had. After 11 days, this $100 million production has earned $73.4 million – the original had already surpassed $100 million over the same amount of time. This one will be lucky to earn $100 million before it's through.

Sixth spot goes to Marmaduke, the $50 million failure from 20th Century Fox. Marley & Me this one isn't, as it opened to only $11.3 million this weekend from 3,213 venues. It had an ugly average of $3,517. This feels like a big summer movie, but for the life of me, I can't remember a single TV ad, or seeing the trailer in theatres. Sure, I'm not the market for Marmaduke, but one would think something would trickle through to my demographic. I think it's fair to say that kids today would have no idea who or what Marmaduke is, unless they read the funnies in a traditional newspaper. Mom and Dad obviously saw the reviews and knew better than to take the family to this one. Marmaduke had reviews much like Killers, with only six fresh reviews out of a possible 56, giving this an 11% fresh rating. With The Karate Kid showing up next weekend, I'd say Marmaduke is done, as the 3D Shrek continues to dominate the family audience.

Iron Man 2 drops three spots to seventh in its fifth weekend. The superhero film earned another $7.8 million this weekend, as it makes a play for $300 million in domestic sales. The Robert Downey Jr flick was off 53%, and now has a domestic total of $291.3 million. It's earned a similar amount overseas, but I'm still feeling that Paramount has left a large amount of money on the table with Iron Man 2.




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Eighth spot goes to the disappointing Splice, a film that I thought had a chance to break out, given its creepy trailer. It certainly did not, as the Joel Silver pickup took in only $7.5 million from 2,450 venues. It had a venue average of $3,041. Warner Bros. was only distributing Splice – Joel Silver picked up the Canadian production last year at the Sundance Film Festival and released it under the Dark Castle film banner. For actor Adrien Brody, this is another tough result in a long list of rough outings following his Oscar win for The Pianist in 2002. Since the Oscar win, Brody has appeared in 11 films, nine of which have not earned more than $22 million. Splice could have been big – it was 72% fresh at RottenTomatoes, and had a decent marketing campaign. The good news for Brody is that his next film is Predators, which should at least open to more than $22 million.

Ninth this weekend goes to Robin Hood, the Russell Crowe flick that won't go away fast enough. This weekend, Robin Hood earned $5.1 million and was off 51% from the previous frame. Universal's take on the classic story has now earned $94.3 million stateside, and is approaching $200 million from overseas theatres.

Tenth is Letters to Juliet, as we say goodbye to one of the few refreshing ideas released so far this summer. Letters, which stars ingenue Amanda Seyfried, earned another $3 million to bring its total up to $43.3 million. This small film cost Summit $30 million to make, but reduced their risk by selling foreign rights.

Overall this weekend, the box office this year compared to last year is simply getting hammered. This is another losing weekend as the four openers this year were up against the the first weekend of The Hangover and the second frame for Up, which together led the top 12 at the box office to $160.8 million. This year, the top 12 films could muster only $121.6 million, well back of last year's totals. Next weekend will be even more interesting, as we have two films that could hit or miss. Openers are both rehashes from the '80s, as The A Team debuts for Fox, and The Karate Kid opens for Sony.


Top Weekend Box Office for 6/4/10-6/6/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Shrek Forever After DreamWorks $25,300,000 $25,486,465 + 0.7% $183,229,453
2 Get Him to The Greek Universal $17,422,620 $17,570,955 + 0.9% $17,570,955
3 Killers Lionsgate $16,100,000 $15,837,266 - 1.6% $15,837,266
4 Prince of Persia: The Sands of Time Walt Disney Pictures $13,854,000 $14,019,131 + 1.2% $59,621,721
5 Sex and the City 2 New Line Cinema $12,650,000 $12,344,303 - 2.4% $73,128,387
6 Marmaduke 20th Century Fox $11,300,000 $11,599,661 + 2.7% $11,599,661
7 Iron Man 2 Paramount Pictures, Marvel Studios $7,783,000 $7,918,708 + 1.7% $291,429,870
8 Splice Warner Bros. Pictures N/A $7,385,277 New $7,385,277
9 Robin Hood Universal Pictures $5,133,025 $5,366,940 + 4.6% $94,496,010
10 Letters to Juliet Summit Entertainment $2,950,000 $3,036,367 + 2.9% $43,337,836
11 Raajneeti Utv $917,000 $850,244 New $850,244
12 Date Night 20th Century Fox $830,000 $775,810 - 6.5% $95,334,452
  Also Opening/Notables
  Ondine Magnolia Pictures N/A $27,497 New $27,497
  Rosencrantz & Guildenstern Are Undead Indican N/A $14,370 New $14,370
  Cropsey Cinema Purgatorio N/A $6,305 New $6,305
  Double Take Kino N/A $4,650 New $6,648
  Finding Bliss Phase 4 $2,400 $2,115 New $2,115
  Whiz Kids Shadow N/A $1,333 New $1,521
  Spring Break Strand N/A $854 New $854
  Agora Newmarket $43,505 $41,326 New $95,390
  Solitary Man Anchor Bay $185,000 $174,453 New $439,889
  MacGruber Rogue Pictures $96,465 $99,140 + 2.8% $8,460,995
  Just Wright Fox Searchlight Pictures $800,000 $767,818 - 4.0% $20,193,778
  Exit Through the Gift Shop Producers Distribution $131,410 $135,575 New $2,155,153
  How to Train Your Dragon DreamWorks Pictures $460,000 $488,283 + 6.1% $213,883,143
  City Island Anchor Bay $312,000 $308,840 New $5,272,444
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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