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Weekend Wrap-Up for May 7-9, 2010

Iron Man 2 Gives Summer Strong Star(k)t

By John Hamann

May 9, 2010

Mmm...donuts. Is there nothing they can't do?

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Date Night finishes fourth and is another leggy flick in the top five. Now in its fifth weekend, the Tina Fey/Steve Carrell flick earned $5.3 million and dropped only 30%, as it proves to be excellent counter-programming against Iron Man 2. Budgeted at $55 million, this 20th Century Fox film has now earned $80.9 million, and will finish somewhere between $90 and $100 million.

J-Lo's The Back Up Plan finishes fifth for CBS Films. The romantic comedy earned $4.3 million in its third frame and dropped 40%. This one is not a success like Date Night or How To Train Your Dragon, as the rom-com cost $35 million to make, and only has a gross so far of $29.4 million. It will be an afterthought in about two weeks.

Furry Vengeance drops to sixth, and it's too bad it didn't fall farther (or on its head). The film that should be seen by no one grossed $4 million in its second weekend and thankfully dropped 40%. The Brendan Fraser flick cost Summit Entertainment $35 million to make, and they are going to lose their shirts, as this one has a gross so far of only $11.6 million. It really can't die fast enough.

Clash of the Titans managed to stay in seventh, but was also abused by the powerful opening of Iron Man 2. Now in its sixth frame, Clash grossed $2.3 million and dropped 61%. This Warner Bros. effort has now grossed $157.8 million against a production budget of $125 million.




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Death at a Funeral is eighth, as it spends what is probably its last weekend in the top ten. The Chris Rock flick earned $2.1 million and dropped 49%. It has a total so far of $38.3 million, against a budget of only $21 million for Screen Gems.

Zoe Saldana and The Losers drop to ninth this weekend. The Losers, another Warner Bros. release, earned only $1.8 million and dropped 69%. Despite the low budget at only $25 million, The Losers are going to do just that, as the action flick has a running total of $21.5 million so far.

Tenth place goes to the documentary feature Babies, from Focus Features. In 534 theaters, the film earned $1.6 million for the weekend, which just goes to show that the "Here Come the Babies" marketing campaign did its job.

Overall this weekend, the box office was up over last year, but perhaps by not as much as expected. The top 12 films brought in $174 million, which is a very solid start to summer and eases the bad taste in my mouth brought on by last weekend's Nightmare on Elm Street debacle. The total is decently ahead of last year's number, which was $142.8 million on the strength of Star Trek and the second weekend of Wolverine. Next weekend brings an interesting test for summer movie going, as Russell Crowe returns to the big screen in Robin Hood.


Top Weekend Box Office for 5/7/10-5/9/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Iron Man 2 Paramount Pictures, Marvel Studios $133,600,000 $128,122,480 New $128,122,480
2 A Nightmare on Elm Street New Line Cinema $9,170,000 $9,119,389 - 72.3% $48,479,560
3 How to Train Your Dragon DreamWorks Pictures $6,760,000 $6,680,374 - 37.1% $201,013,867
4 Date Night 20th Century Fox $5,300,000 $5,448,257 - 28.1% $81,002,725
5 The Back-Up Plan CBS Films $4,345,000 $5,033,471 - 30.6% $30,103,940
6 Furry Vengeance Summit Entertainment $4,000,000 $4,478,107 - 32.4% $12,100,064
7 Clash of the Titans Warner Bros. Pictures $2,305,000 $2,503,251 - 57.2% $158,000,277
8 Death at a Funeral MGM $2,100,000 $2,308,743 - 44.0% $38,531,924
9 Babies Focus $1,575,594 $2,161,460 New $2,161,460
10 The Losers Warner Bros. $1,800,000 $1,847,290 - 68.6% $21,496,907
11 Oceans Disneynature $1,532,000 $1,605,936 New $16,131,584
12 Kick-Ass Lionsgate $1,510,000 $1,504,959 - 66.7% $45,281,105
  Also Opening/Notables
  Casino Jack And the United States of Money Magnolia N/A $28,234 New $28,234
  Metropolis (2010 Reissue) Kino N/A $19,978 New $19,978
  Multiple Sarcasms Mac Releasing $17,822 $16,025 New $16,025
  Welcome Film Movement N/A $6,528 New $6,528
  The Oath Zeitgeist N/A $5,760 New $5,760
  Harry Brown Samuel Goldwyn $139,750 $144,548 New $385,868
  Exit Through the Gift Shop Producers Distribution Agency $194,907 $191,989 New $932,497
  The Last Song Touchstone Pictures $1,178,000 $1,173,148 - 48.0% $60,341,033
  Alice in Wonderland Walt Disney Pictures $700,000 $712,721 - 51.8% $330,857,949
  Avatar 20th Century Fox $407,000 $425,085 - 32.9% $747,946,415
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

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