Weekend Wrap-Up for April 23-25, 2010

Box Office Waits For Iron Man

By John Hamann

April 25, 2010

More charming than any recent romantic comedy.

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Fifth goes to last weekend's (arguably) number one film, Kick-Ass, the little film that was supposed to be huge (but wasn't). After an opening frame last weekend at $19.8 million, the kids of Kick-Ass got dropped on their heads, as the Lionsgate entry earned only $9.5 million and dropped a woeful 52%. The good news for the small studio is that this was a $15 million pickup, and Kick-Ass has already earned $34.9 million, which will likely cover domestic print and advertising costs as well.

Clash of the Titans manages to finish in sixth. The Warner Bros. remake in 3D took in another $9 million in its fourth frame, and dropped 42% compared to last weekend. Since opening to over $60 million, Titans has seen drops of 57%, 42% and now 42% again, as it makes a quit exit from the box office stratosphere. The sword and sorcery epic cost $125 million to make, and now has a domestic total of $145.6 million, and an overseas cume at about $200 million.

The second biggest loser in the holdover department this weekend is Death At a Funeral, as audiences abandoned this one in its second weekend. After opening in the last frame to a stellar $16.2 million, Funeral died, earning only $8 million and dropping a large 51%. While a big drop, don't forget this is a Screen Gems film, and most of their movies are well marketed and made on the cheap, enabling most of them to be one weekend winners (achieving their production budget in the first weekend). Death cost Screen Gems only $21 million to produce and has a gross so far of $28.4 million, which puts another feather in the cap of this low budget studio.


Disney's Earth Day film this year is Oceans, another nature documentary much like last year's Earth. Ocean's opened on Thursday at number one with $2.5 million, and then added a weekend take of $6 million to that for a running total of $8.5 million so far. This French release has already earned $54 million overseas before opening in the US and Canada.

Miley Cyrus and The Last Song finishes ninth. The Nicolas Sparks weeper earned $3.7 million in its fourth frame, and dropped 38%. The Miley Cyrus Movie Experiment has certainly worked for Buena Vista, as this one cost $20 million to make, and has a running total of $55.4 million.

Finally in tenth is Alice In Wonderland, the Tim Burton flick that just won't die. Now in its eighth weekend, Alice earned another $2.2 million and dropped 39%. This Disney effort has brought in $327.5 million domestically against a budget of $200 million, making it another breathtaking 3D success story.

Overall, the news is not good at the box office. For the first weekend since the start of February, the box office top 12 slipped below $100 million, as the box office records its lowest top 12 total so far in 2010. A year ago, Obsessed with Beyonce led the top 12 films to $104 million. This year, the top 12 could only manage $89.7 million. Next weekend could provide a huge frame, though. Openers include the reboot of the Nightmare on Elm Street franchise, and Furry Vengeance for the kids.

Top Weekend Box Office for 4/23/10-4/25/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 How to Train Your Dragon DreamWorks Pictures $15,025,000 $15,350,213 - 21.8% $178,345,927
2 The Back-Up Plan CBS Films $12,250,000 $12,201,710 New $12,201,710
3 Date Night 20th Century Fox $10,600,000 $10,461,223 - 37.4% $63,332,819
4 The Losers Warner Bros. $9,605,000 $9,406,348 New $9,406,348
5 Kick-Ass Lionsgate $9,500,000 $9,342,398 - 52.9% $34,708,222
6 Clash of the Titans Warner Bros. Pictures $9,000,000 $8,924,180 - 42.0% $145,563,557
7 Death at a Funeral MGM $8,000,000 $8,022,762 - 50.5% $28,471,939
8 Oceans Disneynature $6,000,000 $6,058,958 New $8,525,488
9 The Last Song Touchstone Pictures $3,705,000 $3,760,816 - 36.9% $55,459,482
10 Alice in Wonderland Walt Disney Pictures $2,242,000 $2,264,097 - 38.1% $327,537,023
11 Hot Tub Time Machine MGM $1,981,000 $2,007,125 - 42.5% $45,730,500
12 Diary of a Wimpy Kid 20th Century Fox $1,750,000 $1,886,464 - 32.4% $59,628,408
  Also Opening/Notables
  In My Sleep Morning Star Pictures N/A $9,285 New $9,285
  Paper Man N/A $8,613 New $8,613
  Best Worst Movie Area23a N/A $5,503 New $5,503
  The Good, the Bad, the Weird IFC Films N/A $4,775 New $4,775
  Behind the Burly q First Run N/A $3,958 New $3,958
  Boogie Woogie IFC Films N/A $1,776 New $1,776
  Exit Through the Gift Shop Producers Distribution Agency $150,000 $146,919 New $389,226
  The Square Apparition $41,133 $40,641 New $116,624
  Tyler Perry's Why Did I Get Married Too? Lionsgate N/A $1,727,505 New $57,484,421
  The Bounty Hunter Columbia Pictures (Sony) $1,600,000 $1,570,695 - 49.1% $62,742,023
  Greenberg Focus Features $189,045 $203,662 - 36.4% $3,705,772
  Hubble 3d WARNER BROS. $416,000 $394,977 New $3,928,045
  The Runaways Apparition $145,604 $148,051 - 51.2% $3,264,029
  City Island Anchor Bay $285,000 $314,007 New $1,240,311
  Avatar 20th Century Fox $985,000 $920,204 - 8.2% $746,365,137
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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