Weekend Wrap-Up

Green Zone No Match for Alice at the Box Office

By John Hamann

March 14, 2010

Some clubs are really strange.

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Our last new opener, Our Family Wedding, takes sixth spot. The Fox Searchlight release earned $7.6 million over its opening frame from only 1,605 venues. While this looks like an art film and is from an art film distributor, critics say there is no "art" involved. Our Family Wedding was the low earner in the review department this weekend as well, scoring only a 17% fresh rating at RottenTomatoes. It's too bad, as this one sports a strong cast that includes a much slimmed down Forest Whitaker, America Ferrera, Regina King and Taye Diggs.

Back to holding strong this weekend is Avatar, after having to re-adjust last weekend against Alice, and seeing a 41% drop, by far the biggest of its run. Now in its 13th frame, Avatar earned $6.6 million from its 1,718 venues, and sees a much better drop of only 19%. As an aside, when talking about potential sequels to Avatar, James Cameron said he thought they had left "hundreds of millions" on the table due to the amount of 3D screens and having to make way for Alice in Wonderland (if you believe that, I have some oceanfront property to sell you in Iowa). This weekend's tally gives Avatar a total so far of $730.3 million.

Eighth goes to last weekend's "other" opener, Brooklyn's Finest, which managed to finish second last weekend (!). Brooklyn's Finest earned $4.3 million and fell a staggering 68%. The $17 million crime drama now has a running total of $21.4 million.


Ninth goes to Cop Out, the Bruce Willis/Tracy Morgan comedy from Kevin Smith. Cop Out slides five spots from fourth last weekend, earning only $4.2 million. The $30 million Warner Bros. "effort" dropped 54%, and has earned $39.4 million so far.

Tenth goes to Overture's horror remake The Crazies, which is actually one of the better reviewed films in the top ten at 72% fresh. The Crazies earned $3.7 million in its third frame, and dropped 48%. The Crazies was made for $20 million and has brought in $33.4 million so far.

As far as Oscar bumps are concerned, I think we are taking a year off. Avatar may have arguably been the biggest winner, but Crazy Heart managed a weekend gross of $3.1 million, right on par with last weekend, and The Blind Side, now in its 17th weekend, earned $1.5 million, an increase of 24%. The Sandra Bullock flick now has an amazing total of $252.7 million.

Overall, the box office is red hot, thanks in large part to Alice in Wonderland. The top 12 this weekend earned a fantastic $135.2 million, an increase of 54% over last year's total of $87.8 million, when The Race to Witch Mountain opened. Next weekend is a bit of wild card, as The Bounty Hunter with Jennifer Aniston could be huge, but it also stars Gerard Butler. Other openers include Repo Men with Jude Law, and Diary of Wimpy Kid from Fox.

Top Weekend Box Office for 3/12/10-3/14/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Alice in Wonderland Walt Disney Pictures $62,000,000 $62,714,076 - 46.0% $209,339,432
2 Green Zone Universal Pictures N/A $14,309,295 New $14,309,295
3 She's Out of My League Paramount $9,600,000 $9,775,278 New $9,775,278
4 Shutter Island Paramount $8,140,000 $8,144,133 - 38.4% $108,011,645
5 Remember Me Summit Entertainment $8,281,000 $8,089,139 New $8,089,139
6 Our Family Wedding N/A $7,629,862 New $7,629,862
7 Avatar 20th Century Fox $6,600,000 $6,526,421 - 19.6% $730,270,443
8 Brooklyn's Finest Overture Films $4,290,000 $4,471,932 - 66.5% $21,533,404
9 Cop Out Warner Bros. Pictures $4,230,000 $4,268,068 - 54.1% $39,480,734
10 The Crazies Paramount $3,650,000 $3,680,940 - 48.0% $33,389,308
11 Percy Jackson & The Olympians: The Lightning Thief Twentieth Century Fox $3,125,000 $3,077,631 - 39.9% $82,270,631
12 Crazy Heart FOX SEARCHLIGHT $3,125,000 $3,005,547 New $34,083,652
  Also Opening/Notables
  The Exploding Girl Oscilloscope $6,000 $5,910 New $5,910
  The Secret of Kells Gkids $10,336 $12,537 New $67,040
  The Ghost Writer SUMMIT $1,231,000 $1,225,084 New $4,264,077
  Valentine's Day Warner Bros. Pictures $1,500,000 $1,449,339 - 65.1% $10,892,926
  Tooth Fairy 20th Century Fox $700,000 $685,294 - 59.3% $57,246,086
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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