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Weekend Wrap-Up

By John Hamann

February 7, 2010

More fan mail for G.I. Joe? How...surprising.

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Fifth spot goes to Tooth Fairy, as The Rock's kid flick isn't proving to be too kid friendly. Tooth Fairy brought in another $6.5 million in its third frame and dropped 35%. The $50 million film has now earned $34.3 million for 20th Century Fox.

Sixth spot goes to last weekend's number three film, When In Rome. After a better-than-expected start last weekend, I thought When In Rome might hold okay, however with the big start from Dear John, this female targeted comedy got left in the dust. When in Rome earned $5.5 million in its second weekend, which means it is off a hurtful 55% from its opening frame. No budget data is available for the Buena Vista release, but with a gross so far of $20.9 million, my guess is that this one is profitable by the end of next weekend.

The Book of Eli finishes seventh, as the Denzel Washington flick tries to match its domestic gross to its production budget. Eli earned $4.8 million in its fourth frame, and was off 46% compared to last weekend. Super Bowl weekend is a tough frame for male-oriented movies, and Eli is no exception. The Warner Bros. flick has now earned $82.2 million versus an $80 million production budget.

Jeff Bridges' Crazy Heart did get the Oscar bump this weekend, as distributor Fox Searchlight finally brought this one into wide release. Crazy Heart went from 239 screens last weekend, to 860 screens this weekend, and Crazy Heart earned $3.7 million with the increase in venues. It had the thrid best venue average in the top ten at $4,457, and increased its take over last weekend by 58%. Nominated for Best Actor (Bridges), Best Actress (Maggie Gyllenhaal) and Original Song, Crazy Heart was able to build on the $7.5 million it earned in limited release, and now has a running total of $11.2 million.




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Legion finishes ninth, as Screen Gems owns both the top and bottom of the top ten. Legion, after opening to $17.5 million, dropped a serious 59% last weekend. This weekend, things don't improve much, as Legion earns $3.4 million and drops 53%. However, like Dear John, Legion was made on the cheap, costing Screen Gems only $26 million. It has now earned more than that production figure, as it sits at $34.6 million.

Finally in tenth is Sherlock Holmes, as the Robert Downey Jr. flick is heading out of the top ten after seven weekends of release. This time out, Holmes earned $2.6 million, and was off 42%. The Warner Bros. success story has now earned $201.6 million against a budget of $90 million.

Female-oriented Oscar bait also performed well this weekend as The Blind Side dropped only 14% to $2.6 million to finish eleventh, and Up in the Air dropped only 16% to $2.4 million to finish twelfth. The Blind Side has a running total of $241.6 million, and Clooney's Up in the Air has done nicely with a total so far of $76.7 million.

Overall, the box office was up against a tough frame from last year when four new films went out in wide release. This year has the Super Bowl to contend with, though, while last year the big game fell on February 1st and against the first weekend of Taken. In the same weekend in 2009, He's Just Not That Into You earned $27.8 million. The Drew Barrymore flick, along with the debut of Coraline, took the top 12 up to $131.3 million, a number this year couldn't contend with. This weekend, the top 12 brought in $102.6 million. Next weekend should be huge, as new releases include event films like The Wolfman, Percy Jackson and The Olympians, and the appropriately titled Valentine's Day.


Top Weekend Box Office for 2/5/10-2/7/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Dear John Screen Gems (Sony) $32,400,000 $30,468,614 New $30,468,614
2 Avatar 20th Century Fox $23,600,000 $22,850,881 - 23.8% $629,344,204
3 From Paris With Love Lionsgate $8,120,000 $8,158,860 New $8,158,860
4 Edge of Darkness Warner Bros. Pictures $7,005,000 $6,855,371 - 60.0% $28,947,851
5 The Tooth Fairy Fox N/A $6,629,595 New $34,462,568
6 When in Rome Touchstone Pictures $5,504,000 $5,549,129 - 54.0% $20,944,734
7 Book of Eli WARNER BROS. N/A $4,717,335 New $82,045,140
8 Crazy Heart FOX SEARCHLIGHT $3,650,000 $3,567,671 New $11,105,401
9 Legion Screen Gems (Sony) $3,400,000 $3,453,651 - 49.2% $34,731,934
10 Sherlock Holmes Warner Bros. Pictures $2,630,000 $2,535,174 - 43.8% $201,484,470
11 The Blind Side Twentieth Century Fox $2,600,000 $2,503,224 - 17.1% $241,529,593
12 Up in the Air Paramount $2,350,000 $2,283,113 - 15.4% $76,614,306
  Also Opening/Notables
  Frozen Anchor Bay $150,000 $131,395 New $131,395
  Ajami Kino N/A $35,792 New $40,148
  District 13: Ultimatum Magnolia N/A $11,870 New $11,870
  Terribly Happy Oscilloscope $13,000 $11,650 New $11,650
  Ran Rialto N/A $10,245 New $10,245
  Alvin and the Chipmunks: The Squeakquel 20th Century Fox $2,200,000 $2,125,922 - 46.9% $212,156,137
  It's Complicated Universal $2,130,525 $2,130,525 - 42.7% $107,584,515
  The Lovely Bones DreamWorks $2,300,000 $2,262,399 - 52.2% $41,485,830
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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