Friday Box Office Analysis

By Tim Briody

January 23, 2010

Why are angels always so ugly?

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Avatar's march to history continues as it earns another $9.1 million, down a scant 13.3% from last Friday. It will pass The Dark Knight for #2 all time by the end of the weekend and now has Titanic in its sights. Avatar will earn another $34.3 million for the weekend and it still shows little sign of slowing down.


With guns a-blazin', Legion manages to be the the top new opener for the weekend with $6.8 million on Friday. It certainly could have done much worse given how goofy the concept is, but after the relative successes of Daybreakers and last week's The Book of Eli, anything seems to go in 2010 so far. A weekend of $17.6 million is quite good for Legion.


Tooth Fairy

The Rock's latest family release, The Tooth Fairy earned $3.6 million on Friday. The best comparison here is The Game Plan, which had a 3.6 multiplier on its way to a $22.9 million opening in 2007. The Tooth Fairy should perform similarly, but it's going to go down as a disappointment with a weekend of $13 million.

Extraordinary Measures

Harrison Ford may already work around the clock, but that couldn't stop Extraordinary Measures from being a big disappintment with $2 million on Friday. Give it $6 million and an insauspicious beginning for CBS Films.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Avatar 34.3
2 Legion 17.6
3 The Book of Eli 14.2
4 The Tooth Fairy 13.0
5 The Lovely Bones 8.1
6 Alvin and the Chipmunks: The Squeakquel 6.7
7 Sherlock Holmes 6.4
8 Extraordinary Measures 6.0
9 It's Complicated 5.8
10 The Blind Side 4.0



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