Weekend Wrap-Up

Avatar Starts 2010 With $300 Million

By John Hamann

January 3, 2010

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The Blind Side finishes fifth this weekend, and despite being in its seventh weekend, is still holding remarkably. The Sandra Bullock flick took in another $12.7 million and joins only 16 other films to earn more than $10 million in their respective seventh weekends. The Warner Bros. release actually outgrossed its Christmas Day gross on New Year's Day, which could have been due to 20/20 providing an hour long plug for the film this week. The Blind Side was actually up 10% compared to last weekend's gross of $11.7 million, and raises its cume to $209.1 million. The Blind Side crossed the $200 million mark on Friday, and while it wasn't the fastest to earn $200 million, it may have been the most satisfying.

Somewhat surprisingly, Up in the Air fell behind The Blind Side this weekend after finishing ahead in the last frame. The George Clooney award-fave earned $11.4 million in its second wide weekend, and could be setting the table for a very big haul, should the awards gods favour this film. Up in the Air dipped increased 1% compared to last weekend, and I wouldn't be surprised to see this one expand somewhat next weekend. Up in the Air has a current take of $45 million.

The Princess and the Frog continues to get bailed out due to the holiday season, but that's going to end quickly next weekend. Over the New Year's frame, the Disney 2-D experiment earned another $10 million, and is up 11% compared to last weekend. The $105 million effort has now rung up $86 million in sales for the mouse house, and has pulled in another $30 million overseas, so this one may see some profit for the studio after DVD sales have been counted.

The ineptitude of Nine really shows in our number eight film this weekend, as the truly awful Did You Hear About the Morgans? beat the star studded musical again this weekend. The now three-weekend old comedy earned a dismal $5 million this weekend, but likely more than it would have had it been a traditional weekend. Sarah Jessica Parker will be looking forward to Sex in the City 2, as the Morgans has only earned $25.5 million, despite a plum Christmas release.


Nine finishes in ninth place, as this musical appears to be dead, dead, dead. Considering the cast involved in this one, Nine is heading toward being one of the most talked about flops in history, as it had another dismal weekend, earning only $4.3 million from 1,412 venues. It drops 22% compared to last weekend, and unless the $80 million feature goes five for five at the Golden Globes, this one could be an ugly disaster, earning less than $25 million. So far, the Rob Marshall musical has pulled in $14 million.

Invictus finishes tenth, as the Matt Damon Morgan Freeman tries desperately to hold onto a top ten spot. Invictus earned $4.1 million in its fourth weekend of wide release, and is up 2% compared to last weekend. The Warner Bros. award hopeful has now earned $30.8 million.

Overall, things aren't as super-sized as last weekend, but the top 12 did combine for the biggest total ever in the month of January. The top 12 films took in $214.4 million, which is off about 17% compared to last weekend (which, keep in mind, was the biggest weekend of box office ever). Next weekend, things get back to normal. Amy Adams tries to open leap year against It's Complicated and Up in the Air, Daybreakers takes on Avatar and Sherlock Holmes, and Youth in Revolt has the younger market pretty much to themselves.

Top Weekend Box Office for 1/1/10-1/3/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Avatar 20th Century Fox $68,300,000 $68,490,688 + 0.3% $352,114,898
2 Sherlock Holmes Warner Bros. Pictures $38,385,000 $36,612,481 - 4.6% $138,715,437
3 Alvin and the Chipmunks: The Squeakquel 20th Century Fox $36,600,000 $35,189,653 - 3.9% $155,916,935
4 It's Complicated Universal $18,700,135 $18,802,965 + 0.5% $59,178,840
5 The Blind Side Twentieth Century Fox $12,650,000 $11,912,749 - 5.8% $208,476,067
6 Up in the Air Paramount $11,350,000 $10,720,052 - 5.6% $44,375,265
7 The Princess and the Frog Walt Disney Pictures $10,013,000 $9,824,311 - 1.9% $85,859,339
8 Did You Hear About the Morgans Columbia Pictures $5,000,000 $4,932,338 - 1.4% $25,312,384
9 Invictus Warner Bros. Pictures $4,130,000 $3,909,312 - 5.3% $30,586,445
10 Nine The Weinstein Company $4,250,000 $3,901,203 - 8.2% $13,745,976
11 The Twilight Saga: New Moon Summit Entertainment $3,605,000 $3,442,263 - 4.5% $287,954,655
12 3 Idiots Big Pictures $1,500,000 $1,494,542 New $4,757,078
  Also Opening/Notables
  The White Ribbon Sony Classics $61,317 $59,848 New $85,690
  Loss of a Teardrop Diamond Paladin $24,450 $22,872 New $29,750
  The Young Victoria $894,322 $891,371 - 0.3% $2,456,337
  CRAZY HEART FOX SEARCHLIGHT $235,554 $220,988 New $702,188
  A Single Man The Weinstein Company $508,000 $486,958 - 4.1% $1,731,649
  The Lovely Bones DreamWorks $65,000 $64,678 - 0.5% $383,101
  The Road The Weinstein Company $560,000 $542,635 - 3.1% $6,858,313
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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