Friday Box Office Analysis

By Tim Briody

December 12, 2009

It's nice to see that the dude from Live and Let Die lived to terrorize another day.

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The Princess and the Frog

The Princess and the Frog, the non-computer animated film from Disney earned $7.2 million on Friday. This is a solid figure and sets it up nicely to be a big earner over the Christmas to New Year's money train. It should also have a pretty solid weekend here as well. $24.4 million is a very decent start.




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Invictus

The Clint Eastwood film starring Morgan Freeman (in the role he still seems like he was born to play) and Matt Damon earned $2.9 million Friday. This is still pretty disappointing even considering it's probably set up to be a long term release, especially if it comes up big in the awards department. I expect an above average weekend multiplier given that it's targeted squarely at adults. A weekend of $9.2 million

Notable Holdovers

After a weekend on top, The Blind Side still holds well off 30% from last weekend and it could very likely pass the $150 million mark by the end of the weekend. Give it $13.9 million this weekend.

Still hanging on as we get closer and closer to Christmas, A Christmas Carol falls a mere 12% from last Friday in its sixth weekend. A weekend of $6.8 million might be its last hurrah before Avatar takes all its 3D screens.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 The Princess and the Frog 24.4
2 The Blind Side 13.9
3 Invictus 9.2
4 A Christmas Carol 6.8
5 The Twilight Saga: New Moon 6.7
6 Brothers 4.2
7 2012 4.0
8 Old Dogs 3.9
9 Armored 3.0
10 Ninja Assassin 2.4

     


 
 

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