Friday Box Office Analysis

By Tim Briody

November 14, 2009

We are very worried that John Cusack, star of the film, might not get to the plane in time.

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2012

The Everything Must Go; No, Really, Everything Is Going disaster flick earned $23.7 million on Friday. To call this anything other than excellent is to be mistaken. It's been quite a while since something that asks you to check your brain at the door has hit theaters and audiences were obviously hungry for it. Good thing there hadn't been a hurricane, earthquake, flood, volcano eruption or other natural disaster in the recent past. Even a mediocre weekend multiplier of around 2.6 would still mean a stellar weekend of $61.6 million.

Precious

After an astounding per screen average last weekend in just 18 theaters, Precious expands to 174 and is rewarded with $1.9 million on Friday, good for third place on the weekend. That's still a incredibly solid per screen average and becomes something to watch as it expands into further release over the next few weeks. It should come in with a weekend of $6.3 million.




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Notable Holdovers

The Good: A Christmas Carol down 37% from last Friday to $5.6 million. This seems high, but it did have a 3.3 multiplier last weekend and days like Saturday is where this thing is going to shine for the next few weeks. A second weekend of $19.7 million should be in the works here.

The Bad: The Men Who Stare At Goats is off 59% from a week ago to $1.9 million. Whether it's the odd title or the concept or whatever, more proof that Clooney is still a huge star but that doesn't mean audiences will see anything he puts out. Call it $5.6 million.

The Ugly: The Fourth Kind and The Box, down 65% and 61% respectively, with only the general failure of Pirate Radio keeping The Box in the top ten for a second weekend.

Two milestones of note, one yesterday and one today: Paranormal Activity crossed $100 million with another $1.5 million on Friday and Couples Retreat will reach that total today.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 2012 61.6
2 A Christmas Carol 19.7
3 Precious 6.3
4 The Men Who Stare At Goats 5.6
5 This Is It 4.9
6 The Fourth Kind 4.5
7 Paranormal Activity 4.3
8 Couples Retreat 4.2
9 Law Abiding Citizen 3.8
10 The Box 3.2

     


 
 

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