Weekend Wrap-Up

Bruno Leads Pre-Potter Weekend

By John Hamann

July 12, 2009

We're reminded of the quote, 'Don't mess with the bull, you'll get the horns.'

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Finishing second is Ice Age: Dawn of the Dinosaurs, and because last weekend's Saturday was July 4th, percentage drops for holdovers will stay mostly on the good side. Ice Age 3 earned $28.5 million in its second weekend, and was off 32%. Even though it doesn't feel like it, Ice Age 3 is keeping up nicely with Ice Age 2. After 12 days of release, Ice Age: The Meltdown had earned $121 million. Ice Age 3 has earned $120.6 million over the same amount of time, but cost Fox $15 million more to make ($75 million budget for Ice Age 2, versus $90 million for Ice Age 3). The best news for Fox and Blue Sky Animation is that the Ice Age franchise is absolutely huge overseas. Ice Age 2 earned $456 million overseas (yes, you're reading that right), and Ice Age 3 has already amassed over $210 million from foreign shores. Fox should enjoy this success while it can, as Harry Potter will crush this franchise next weekend.

That means Transformers: Revenge of the Fallen drops to third, as there is no fake tie like last weekend. Transformers 2 earned another $24.2 million and was off 43%. It crossed the $300 million mark on Tuesday, its 14th day of release, making it the second fastest film of all time to reach $300 million. It has earned the same amount from foreign box office. The Michael Bay flick also outgrossed his own original Transformers flick this weekend, as the original finished with $319.2 million in 2007, while this one now has a running total of $339.2 million at the domestic box office.

Public Enemies drops to fourth, and sees a slighly larger-than-expected drop in its second frame. The Johnny Depp starrer earned $14.1 million in its second weekend, and was off 44% from its opening frame of $25.3 million. Public Enemies wasn't a cheap film to make at $100 million plus, and with a running total so far of $66.5 million, it's going to have a tough time making it to $100 million on the domestic side. The good news for Universal is that they retained the foreign rights, so they will have to hope for some decent grosses from the other side of the pond.

Sandra Bullock's The Proposal has another strong weekend, as this one works as counter-programming against just about everything. The Proposal earned another $10.5 million in its fourth weekend, and drops an excellent 18%. The Proposal is another one of these comedic surprises we've seen in 2009, as it crossed the $100 million mark on Wednesday, its 20th day in release. The Proposal also passed Miss Congeniality ($106.8 million finish) and 1996's Time to Kill ($108 million), and is now Bullock's second biggest film behind only Speed ($121 million). The rom-com now has a running total of $113.8 million.

The Hangover also had another strong weekend, finishing sixth. The $35 million Warner Bros. powerhouse earned another $9.9 million this weekend, and drops a slim 12%. The Hangover has now earned $222.4 million and should make it to $250 million, more than seven times its production budget (and that's just the domestic side!).


The big miss of the weekend goes to Chris Columbus and I Love You, Beth Cooper, as the teen comedy failed to gain any interest. Beth Cooper earned only $5 million from its 1,858 venues (there's confidence from the studio) and will be sent packing by Harry Potter next weekend. Oddly enough, Beth Cooper's director helmed the first two Potter movies. Beth Cooper cost Fox $18 million to make, and it will be lucky to earn that much at that domestic box office.

Up finishes eighth, as it contiues to contend with Ice Age: Dawn of the Dinosaurs. Up earned $4.7 million in its seventh weekend, and drops 29%. Up has now earned a fantastic $273.8 million, but it doesn't look like it will reach $300 million.

My Sister's Keeper manages to come back somewhat from the 54% plunge it saw last weekend, but it's too little, too late. The Cameron Diaz flick earned $4.2 million this weekend, and was off 28%. The $30 million-budgeted weeper now has a running total of $35.8 million.

Tenth goes to Night at the Museum: Battle of the Smithsonian, as it spends one final weekend in the top ten. The Ben Stiller comedy took in $1.5 million as it drops a slight 25% from last weekend. Its current domestic total sits at $170.6 million.

Overall, the box office was right on target with last year's totals. A year ago, Hellboy II: The Golden Army was on top with a Bruno-like $34.5 million, and Journey to the Center of the Earth opened respectably with $21 million. The top 12 films last year managed to earn $143.8 million in the weekend prior to the debut of The Dark Knight. This year, things are similar. The top 12 earned $135.7 million on the strength of Bruno and the some strong holds, and lives in the shadow of a blockbuster, this time Harry Potter and the Half Blood Prince, which is set to be huge next weekend.

Top Weekend Box Office for 7/10/09-7/12/09 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Bruno Universal $30,426,240 $30,619,130 New $30,619,130
2 Ice Age: Dawn of the Dinosaurs Twentieth Century Fox $28,500,000 $27,607,497 - 33.8% $119,680,193
3 Transformers: Revenge of the Fallen DreamWorks Pictures $24,200,000 $24,213,875 - 42.8% $339,221,800
4 Public Enemies Universal Pictures $14,111,280 $13,794,240 - 45.4% $66,221,110
5 The Proposal Touchstone Pictures $10,507,000 $10,603,889 - 17.5% $113,861,076
6 The Hangover Warner Bros. Pictures $9,930,000 $9,933,238 - 11.8% $222,444,906
7 I Love You, Beth Cooper 20th Century Fox $5,000,000 $4,919,433 New $4,919,433
8 Up Walt Disney Pictures $4,656,000 $4,715,746 - 27.7% $273,834,761
9 My Sister's Keeper Warner Bros. Pictures $4,180,000 $4,294,382 - 25.8% $35,915,782
10 The Taking of Pelham 1 2 3 Columbia Pictures (Sony) $1,500,000 $1,543,516 - 39.1% $61,437,955
11 Night at the Museum: Battle of the Smithsonian 20th Century Fox $1,525,000 $1,452,662 - 28.9% $170,485,184
12 Star Trek Paramount $1,130,000 $1,164,416 - 34.2% $251,970,795
  Also Opening/Notables
  Blood: The Last Vampire $103,000 $110,029 New $110,029
  Humpday Magnolia Pictures $29,000 $28,737 New $28,737
  The Vanished Empire Kino N/A $3,328 New $3,328
  The Hurt Locker Summit Entertainment $623,000 $641,168 New $1,101,834
  Away We Go Focus Features $748,586 $728,773 - 33.6% $7,420,575
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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