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Weekend Wrap-Up

First it was Miley. Now Zac dominates the box office.

By John Hamann

April 19, 2009

Good lord. He's morphing into a Jonas brother.

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Monsters vs. Aliens enjoys its fourth weekend in release, and has a pretty strong showing with a finish at number three (though this is due to poor legs from other films rather than a showing of strength from the animated flick). MvA earned another $12.9 million and drops 41% compared to its $21 million weekend in the last frame. Surprisingly, and despite its $162.7 million gross, Monsters vs. Aliens has still not matched its production budget. MvA was made for $175 million, but the good news for Paramount and DreamWorks is that this one is approaching $100 million in overseas sales, so its combined gross will easily surpass the production budget. Look for MvA to finish with about $185 million in domestic ticket sales.

Finishing fourth is Hannah Montana: The Movie, and the news is certainly not as good for Miley Cyrus as it was last weekend. After opening to a very strong $32.3 million (which was eerily similar to the Best of Both Worlds concert movie, which opened to $31.1 million), Hannah Montana fell 61% to $12.7 million. As a point of reference, the concert movie dropped 67% in its second weekend, but could be considered high due to the 3-D aspect of the concert movie, and the fact that Disney told Miley's fans that the concert movie would only open for a single weekend. The question now is where this one finishes. With the dip, Hannah Montana doesn't have a chance at being a $100 million film, but if it can do a little bit better in later weekends, it might be able to get over $80 million. Considering that this one was probably made for about $15 million, Disney will be quite happy with a gross so far of $56.1 million.

Universal's Fast & Furious picks it up a bit after having a tremendous dip last weekend from its huge $71 million opening three weekends ago. Last weekend, F&F fell a hefty 62% to $27.2 million, but has a better hold with a gross of $12.3 million and a drop of 55% (any movie that opens to more than $70 million in April is apt for some big drops). This one cleared its $85 million production cost after only eight days of release, has already earned almost $100 million overseas, and has a running total so far of $136.7 million on the domestic front. Does Universal love Vin Diesel? Oh yeah, baby.




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Sixth spot goes to our last opener, and probably our biggest disappointment, Crank: High Voltage. The Jason Statham action flick threw under the original Crank opening of $10.5 million with an opening gross of $6.5 million. Obviously, fans of the original didn't come out in force this weekend for the sequel, but I think this one was more of a money decision to go forward than a fanbase decision. The first film cost Lionsgate and Lakeshore Entertainment $12 million to make and it earned almost $30 million stateside and another couple of million overseas. It earned a similar figure from DVD sales, so the fanbase should have been there for the sequel, but obviously, they are waiting for the DVD.

The garbage pile of the top ten starts in seventh with Observe and Report. After opening last weekend to $11 million, solely on the strength of the Seth Rogen fanbase, Observe and Report discombobulates in its second weekend, earning only $4.1 million. That equals a drop of 63%, and was completely predictable, as the tone of this comedy is a 180 degree turn from what we're used to from Rogen. This one is destined to become a cult hit on DVD, and has a gross so far of $18.7 million against a production budget of $20 million.


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