Weekend Wrap-Up

Quantum of Box Office for Bond

By John Hamann

November 16, 2008

I'm sorry. I have trouble taking such a small person seriously.

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Changeling finishes fifth, as Universal shows it can do more with a film like Role Models than an Angelina Jolie flick directed by Clint Eastwood. After a $7.2 million gross last weekend, Changeling falls to $4.2 million for a drop of 41%. Universal added a handful of venues, bringing the run up to 1,896, but it wasn't enough to keep momentum and word-of-mouth going. Now the $55 million release has a gross of $27.6 million. Unless something odd happens, I'm looking for Changeling to finish with about $45 million.

That means Zack and Miri Make a Porno drops to sixth this weekend. The Kevin Smith flick earned $3.2 million in its third frame, and drops 49% from the previous weekend. The $24 million flick has a domestic gross so far of $26.5 million, but will still end up being Seth Rogen's lowest grosser. Too bad he didn't stick with Paul Rudd and do Role Models.

Soul Men drops one spot to seventh, with a very low gross of $2.4 million. The Bernie Mac/Samuel L. Jackson flick didn't work, and drops 55% in its second weekend. Soul Men now has a gross of $9.4 million after two weekends.

Eighth goes to The Secret Life of Bees, one of the good news stories in the bottom rungs of the top ten. Bees earned another $2.4 million in its fifth weekend of release, and drops a small 22% compared to last weekend. The $11 million Fox Searchlight feature has now earned $33.7 million.


Ninth is Saw V, as Jigsaw is just about done for another year. Saw V earned $1.8 million and was off 56% compared to last weekend. It has a total now of $55.4 million against an $11 million budget.

Finally in tenth is The Haunting of Molly Hartley, which earns $1.6 million as it drops another 50%. Released by Freestyle, this movie has to be considered a minor success, as it has more than doubled its $5 million budget with a running total of $12.7 million.

I just want to make a quick point about Fireproof, the religious Kirk Cameron starrer. When this one showed up fourth place in late September with $6.8 million, I thought it would disappear quickly, but man has it held on. It dropped 41% in its second weekend, but since then hasn't seen a drop above 21%. This weekend it earned more than a million for the eighth consecutive weekend, and has a gross so far of approximately $30 million - against a budget of only $500,000.

In limited release this weekend, Danny Boyle's Slumdog Millionaire opened, and is noted as it could be an Oscar nominated release. This Fox Searchlight release opened at 10 venues, and had a gross of $350,000 - good for a venue average of $35,000. Expect to hear a lot more about this one as the weekends move forward.

Overall, the box office blasted last year off the map. The top 12 films earned an amazing $142.9 million, thanks to James Bond, Madagascar, and Role Models. At this time last year, the box office was floundering with the top 12 earning only $92.7 million. Fred Claus had missed, a Tom Cruise feature (Lions for Lambs) flopped, and Mr. Magorium's Magic Emporium opened to only $9 million. With 2008 hot, next weekend could bring two very big films in Twilight and Bolt, so check back then to see how it all rolls out.

Top Weekend Box Office for 11/14/08-11/16/08 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Quantum of Solace Columbia Pictures (Sony), MGM $70,400,000 $67,528,882 New $67,528,882
2 Madagascar: Escape 2 Africa DreamWorks $36,130,000 $35,017,301 - 44.5% $116,905,195
3 Role Models Universal $11,709,630 $11,150,030 - 41.8% $37,577,245
4 High School Musical 3: Senior Year Walt Disney Pictures $5,879,000 $5,656,162 - 38.2% $84,169,216
5 Changeling Universal $4,247,040 $4,254,080 - 41.3% $27,631,772
6 Zack and Miri Make a Porno The Weinstein Company $3,200,000 $3,146,312 - 49.9% $26,465,482
7 Soul Men Dimension Films $2,428,000 $2,350,141 - 56.5% $9,370,925
8 The Secret Life of Bees Fox Searchlight Pictures $2,400,000 $2,338,279 - 24.3% $33,627,359
9 Saw V Lionsgate $1,790,000 $1,767,405 - 56.5% $55,380,488
10 Beverly Hills Chihuahua Walt Disney Pictures $1,538,000 $1,579,080 - 37.3% $90,878,127
11 Eagle Eye DreamWorks Pictures $1,538,000 $1,463,140 - 42.4% $98,738,396
12 The Haunting of Molly Hartley Freestyle Releasing $1,648,893 $1,438,561 - 56.7% $12,484,484
  Also Opening/Notables
  Slumdog Millionaire Warner Independent Pictures $350,434 $360,018 New $427,715
  Familiar Strangers Cavalier Films N/A $11,553 New $11,553
  How About You Strand N/A $6,022 New $6,022
  The Boy in the Striped Pajamas Miramax Films $490,000 $474,390 + 87.4% $827,683
  Happy Go Lucky Miramax Films $374,000 $370,651 - 7.8% $1,760,854
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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