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Weekend Wrap-Up

Crowe, DiCaprio Chihuahua Chow

By John Hamann

October 12, 2008

You're a little money making machine. Yes you are. Yes you are.

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Sadly in sixth is The Express, the Ernie Davis story. The Express, despite its effective ad campaign and release in the heart of football season, could only muster an opening weekend of $4.7 million from 2,808 venues. Have there been too many football/sports movies over the last few years? We've had some serious misses from the football genre in the last year, including Ice Cube's The Longshots ($11.3 million) and Leatherheads ($31 million), and 2006's We Are Marshall could only find a $6 million opening. Reviews were fair, coming in at 64% fresh, and as I mentioned above, it seemed to have a good ad campaign. Has the Dennis Quaid curse returned?

Nights in Rodanthe finishes seventh after a fourth place finish a weekend earlier. The Richard Gere/Diane Lane romance earned $4.6 million, and was off a fair 37%. Nights has a gross so far of $32.4 million.

Finishing eighth is Apaloosa, the Ed Harris oater. After finishing a surprising fifth last weekend with a $5 million take, Apaloosa holds well, earning $3.3 million and dropping 34%. It has a total so far of $10.9 million against a $20 million budget.




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Ninth spot goes to The Duchess from Paramount Vantage. Starring Keira Knightley, The Duchess earned $3.3 million from 1,207 venues, after earning about $2 million in limited release. It has a gross so far of $5.6 million.

New release City of Ember ends up in tenth, and 20th Century Fox's lack of support put the writing on the wall for this one. Despite starring Bill Murray and Tim Robbins, City of Ember could only come up with $3.2 million this weekend from 2,022 venues. Reviews were mixed; RottenTomatoes had 86 reviews at the time of this writing, and 40 were fresh, leaving it with a RT rating of 47%. If it wasn't truly horrible, why did Fox wait so long to trot out the TV ads and kick-start the marketing campaign?

Overall, the box office is up over last year. The top 12 films this weekend earned a solid $87.4 million, ahead of last year's take of $83.9 million, when Tyler Perry's Why Did I Get Married came out on top with $21 million. Next weekend is going to be another interesting frame at the box office as a number of new openers could perform strongly. Openers include W. (the Bush biopic from Oliver Stone), Max Payne with Mark Wahlberg, The Secret Life of Bees with Alicia Keys and a very strong cast, and Sex Drive from Summit Entertainment.


Top Weekend Box Office for 10/10/08-10/12/08 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Beverly Hills Chihuahua Walt Disney Pictures $17,511,000 $17,502,077 - 40.3% $17,502,077
2 Quarantine Screen Gems $14,200,000 $14,211,321 New $14,211,321
3 Body of Lies Warner Bros. $13,120,000 $12,884,416 New $12,884,416
4 Eagle Eye DreamWorks Pictures $11,015,000 $10,913,762 - 38.4% $70,409,979
5 Nick and Norah's Infinite Playlist Sony/Screen Gems $6,500,000 $6,420,474 - 43.2% $20,730,708
6 The Express Universal $4,731,480 $4,562,675 New $4,562,675
7 Nights in Rodanthe Warner Bros. $4,610,000 $4,541,201 - 38.4% $32,297,101
8 Appaloosa New Line Cinema $3,340,000 $3,321,389 - 34.2% $10,867,693
9 The Duchess Paramount Vantage $3,320,000 $3,304,841 New $5,603,061
10 Fireproof Samuel Goldwyn/idp $3,188,780 $3,140,997 New $16,875,765
11 City of Ember Fox Walden $3,200,000 $3,129,473 New $3,129,473
12 Lakeview Terrace Screen Gems $2,650,000 $2,654,644 - 41.8% $36,201,729
  Also Opening/Notables
  Billy: the Early Years Rocky Mountain Pictures $199,938 $192,042 New $192,042
  RocknRolla Warner Bros. Pictures $141,000 $144,701 New $144,701
  Happy Go Lucky Miramax Films $80,000 $73,867 New $73,867
  Lola Montes Rialto N/A $12,569 New $12,569
  Religulous Lionsgate $2,200,000 $2,230,898 - 34.6% $6,732,631
  Flash of Genius Universal Pictures $861,930 $867,780 - 61.5% $3,744,790
  Blindness Miramax Films $471,000 $486,726 - 75.0% $3,073,392
  How to Lose Friends and Alienate People MGM $418,000 $440,066 - 69.2% $2,458,092
How to Lose Friends and Alienate People MGM $418,000 $440,066 - 69.2% $2,458,092
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

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