Daily Box Office Analysis for July 8, 2008

By David Mumpower

July 9, 2008

Don't be depressed about it, but these robots have more romance in their lives than you do.

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In case you are wondering about the one Pixar release WALL-E will not be catching, Finding Nemo was at $153,212,000 after twelve days in release. It also had a $4.665 million day, roughly 5.7% ahead of WALL-E. If we adjust for movie price inflation from 2003 to now, Finding Nemo is running ahead in terms of actual tickets sold by just under 25%. This is the magnificent anomaly in the Pixar library to date, though I am fervently convinced Toy Story 3 is going to beat its domestic total of $339,714,978. Feel free to scoff at the notion.

As you can see from the collated data above, WALL-E is pacing well ahead of an eventual $244 million earner and appears likely to wind up in the same $260 million range as The Incredibles. Obviously, a lot can happen from now until then as the adorable lil' robot is barely halfway to that level of revenue. A sudden downturn in performance could change a lot, but WALL-E is clearly the best early performer of the three recent Pixar releases.

The other big news story for yesterday is that Get Smart, a movie I am pleased to say did not break my heart (I'm a huge fan of the 1960s series), crossed the $100 million mark. It becomes the tenth 2008 release (remember that Juno came out in 2007) to achieve this mark, following closely on the heels of the ninth film, Hancock. Wanted should achieve the same feat sometime tomorrow night or Friday at the latest. The Steve Carell comedy managed this feat in its 19th day of release. For comparison, Iron Man did it in three (and some midnight sneaks) days, Indiana Jones and the Kingdom of the Crystal Skull did it in four days (with $25+ million to spare), Hancock did it in five (and a quarter) days, WALL-E did it in eight days, Kung Fu Panda did it in nine days, Sex and the City did it in 11 days, The Incredible Hulk did it in 12 days, The Chronicles of Narnia: Prince Caspian did it in 13 days, and Horton Hears a Who did it in 15 days. Wanted should do it in 14 days or 15 at the absolute latest. So, Get Smart is the most methodical (i.e. slowest) in its pursuit of the milestone.


Finally, Kung Fu Panda has passed Madagascar to become the most successful non-Shrek animated release from DreamWorks. It happened over the weekend, so I didn't get a chance to mention this then. Since I have been chronicling it in the column, I wanted to make sure it does get discussed, though. The title should become the third 2008 release to surpass $200 million by Saturday at the latest.

Overall top ten box office for yesterday earned combined revenue of $20,025,586. This is down 4.8% from Monday. We are down 23.3% from last Tuesday's $26,094,824. Don't get too torn up about it, though. That was the best weekday of the June/July period up until that day.

Daily Box Office for Tuesday, July 8, 2008
Rank Film Distributor Daily Gross Daily Change Weekly Change Running Total
1 Hancock Sony/Columbia $7,423,215 - 12.5% + 8.6% $119,782,276
2 WALL•E Walt Disney Pictures $4,415,437 - 2.0% - 41.9% $136,117,014
3 Wanted Universal $2,707,555 - 5.0% - 41.2% $95,745,155
4 Get Smart Warner Bros. $1,608,216 + 2.0% - 30.3% $101,285,996
5 Kung Fu Panda DreamWorks $1,168,190 + 6.4% - 26.3% $195,488,320
6 Kit Kittredge: An American Girl Picturehouse $750,000 + 15.4% N/A $7,223,000
7 The Incredible Hulk Universal Pictures, Marvel Studios $701,005 + 0.1% - 32.5% $126,242,625
8 Indiana Jones and the Kingdom of the Crystal Skull Paramount $459,887 + 4.6% - 20.0% $307,327,977
9 Sex and the City New Line Cinema $417,363 + 16.8% - 24.4% $145,665,995
10 The Love Guru Paramount $374,718 + 3.1% - 38.0% $30,166,183
Box office data supplied by Exhibitor Relations

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