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Weekend Wrap-Up

Box Office Brutal in Early April

By John Hamann

April 6, 2008

You got a little something on your shoulder there.

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Fourth brings us to Dr. Seuss and Horton Hears a Who!, which didn't have a great time of it in its fourth frame. Horton, now a month old, earned $9.1 million and was off a larger than expected 49%. Nim's Island may have had a small impact on Horton's gross, but won't slow its march toward $165 million. So far, the Jim Carrey voiced feature has earned $131.1 million.

Fifth place goes to our last new film of the weekend, the horror film The Ruins. The Ruins looked like it had better production values than some of its compatriots, but audiences didn't care, as the Ben Stiller produced flick earned only $7.8 million in its debut frame. Out to only 2,812 venues, the Paramount/DreamWorks flick had a venue average of $2,788. With Prom Night coming next weekend, The Ruins run could be over quite quickly.

The rest of the top ten reeks because its garbage that's been sitting on the curb way too long. Sixth goes to Superhero Move, the ill fated Blank Movie miss. Superhero Movie, from MGM and the Weinstein Boys, earned $5.4 million in its second weekend and was off an expected 43%. So far, this one has earned $16.9 million.

Tyler Perry's Meet the Browns finishes seventh, making it hard to believe it opened to $20 million plus only two weekends ago. Meet the Browns earned $3.5 million in its third frame, dropping 53%. The Lionsgate feature has now earned $37.8 million.




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Eighth goes to Drillbit Taylor, Judd Apatow's second consecutive miss. Drillbit earned $3.5 million this weekend and was off 39%. The comedy has now earned $25.6 million, and Apatow's fans will be happy to hear that his next film, Forgetting Sarah Marshall, is already seriously fresh at RottenTomatoes.

Ninth goes to Shutter, Fox Atomic's take on Japanese horror. Shutter earned $2.9 million this weekend, and fell 45%. Really, this one has no good business being in the top ten after three weekends, but has managed a gross so far of $23.2 million.

The pain ends with tenth as 10,000 B.C. manages one more weekend in the top ten. The highly forgettable Roland Emmerich flick earned $2.8 million and was off 44%. The domestic total for the prehistoric throwback has now reached $89.3 million.

Overall, the pain for studios and exhibitors is overwhelmingly evident. Last year the box office was quite hot in early April, with Blades of Glory, Meet the Robinsons, Grindhouse, Are We Done Yet?, and The Reaping all taking in more than $10 million. The top 12 last year grossed a powerful $110 million, which improved on the 2006 take of $102 million when Ice Age 2 was on top. This year, the top 12 films could only manage $80.9 million, and things don't look to be improving next weekend. Up for offers next weekend are Street Kings, with Keanu Reeves and Forest Whitaker; the remake of a film better left alone in Prom Night, and Smart People with Ellen Page and Dennis Quaid. Think the top ten will beat last year's $100 million haul? Don't count on it.


Top Weekend Box Office for 4/4/08-4/6/08 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 21 MGM $15,100,000 $15,337,418 - 36.4% $45,337,418
2 Nim's Island Twentieth Century Fox $13,300,000 $13,210,579 New $13,210,579
3 Leatherheads Universal $13,485,030 $12,682,595 New $12,682,595
4 Dr. Seuss' Horton Hears Who Twentieth Century Fox $9,100,000 $9,115,987 - 48.6% $131,076,768
5 The Ruins Dreamworks/Paramount $7,840,000 $8,003,421 New $8,003,421
6 Superhero Movie Dimension Films $5,405,000 $5,417,920 - 43.0% $16,899,661
7 Tyler Perry's Meet the Browns Lionsgate $3,510,000 $3,418,255 - 54.3% $37,662,502
8 Drillbit Taylor Paramount Pictures $3,495,000 $3,405,937 - 40.4% $25,490,483
9 Shutter Twentieth Century Fox $2,875,000 $2,830,336 - 45.8% $23,138,277
10 10,000 B.C. Warner Bros. $2,775,000 $2,797,409 - 43.5% $89,349,915
11 Stop-Loss Paramount Pictures $2,314,000 $2,271,595 - 50.1% $8,170,755
12 Under the Same Moon Fox Searchlight $1,708,839 $1,730,661 - 23.1% $8,959,462
  Also Opening/Notables
Shine a Light Paramount Vantage N/A $1,488,081 New $1,488,081
My Blueberry Nights The Weinstein Company $73,742 $74,146 New $74,146
Flight of the Red Balloon IFC Films N/A $35,222 New $35,222
Meet Bill First Look $39,305 $35,201 New $35,201
Jellyfish Zeitgeist N/A $25,352 New $25,352
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2

     


 
 

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