Friday Box Office Analysis

By Tim Briody

April 5, 2008

Don't worry, Tarzan. I'll save you!

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Leatherheads fumbles on Friday, keeping 21 on top of the box office for a second week.

Leatherheads

George Clooney's attempt at a screwball comedy of sorts got tackled on Friday, with just $4.5 million, second place behind holdover 21. This is certainly a disappointment for all involved, especially considering the cast. It does likely have a more adult audience behind it, but that will probably be competing directly with 21. I see Leatherheads coming in with $13.5 million for the weekend, perhaps even bumped down to third for the weekend.




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Nim's Island

The latest kid-lit adaptation opened to $3.9 million on Friday. I don't claim to know anything more about this, so I'm just going to compare it to the other children's book adaptation released this year that I didn't know about about either, The Spiderwick Chronicles. Much like that film and Bridge to Terebithia, this should likely have a very good weekend multiplier and should top Leatherheads for the second spot when the weekend estimates are in. Look for about $14.4 million for the weekend.

The Ruins

The horror release du jour took in $2.7 million Friday. Shutter opened surprisingly well two weeks ago. This movie...does not. Figure about $6.8 million for the weekend and then a cult following on DVD.

21

Staying on top with a 41% decline from last Friday is 21 with $5.1 million. The sexed-up Bringing Down the House adaptation is the beneficiary of Leatherheads disappointing, and will enjoy a second weekend at the top with $15.4 million.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 21 15.4
2 Nim's Island 14.4
3 Leatherheads 13.5
4 Horton Hears a Who 8.4
5 The Ruins 6.8
6 Superhero Movie 4.9
7 Drillbit Taylor 3.3
8 Meet the Browns 2.9
9 10,000 B.C. 2.8
10 Shutter 2.6

     


 
 

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