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Weekend Wrap-Up

Horton Hears the Footsteps of Tyler Perry

By John Hamann

March 23, 2008

Horton Goes Plummeting to a Terrifying Death!

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Third goes to Shutter, another of these idiotic horror films aimed at kids who don't know any better (did they spell Shudder incorrectly?). Shutter earned $10.7 million from 2,753 venues and had a venue average of $3,887. Distributed by Fox, this gives the studio two films in the top three, both with a run time of less than 90 minutes. Shutter is another retelling of an Asian horror flick, and obviously, audiences are tiring of the concept. Critics are also tired of the concept, as only Shutter has only one positive review out of 16 at the time of this writing, and the one positive review came from someone rooting for the ghouls. Probably made for less than $20 million, Shutter should finish with about $25 million.

Fourth spot sees the return of Owen Wilson in Drillbit Taylor, a highly forgettable, Shutter-like comedy. Drillbit had a passable score this weekend, earning $10.2 million, mostly due to the fact that the rest of the top ten is full of tired holdovers. Out to an ultra-wide 3,056 venues, Paramount was obviously looking to earn as much as possible over opening weekend, as critics lined up against this one, delivering a 24% fresh rating at RottenTomatoes (Meet the Browns was the best-reviewed opener of the weekend at 33%). Maybe most surprising here is that Drillbit is from producer Judd Apatow, who now has two questionable entries to go with his big hits. Drillbit does better than Walk Hard: The Dewey Cox Story (domestic total: $18.3 million), but will still most likely tap out around the $30 million range. Drillbit was written by Apatow alumni Seth Rogen, who also writes Apatow's next project The Pineapple Express, starring Rogen and James Franco. Will it be three in a row for Apatow? I hope not.

Falling to fifth is 10,000 B.C., but it has a better weekend than expected. The Roland Emmerich flick earned $8.7 million in its third weekend, and dropped 48%. How this one has avoided a 60% plus decline leaves me scratching my head. So far, 10,000 B.C. has earned $76.1 million, and still has a long way to go to match its production budget of $105 million.

Never Back Down falls from third last weekend to sixth this weekend. The mixed martial arts flick earned $4.9 million in its second weekend and dropped 43%. Considering this one was only 25% fresh, and looks like a retread of The Karate Kid, the hold is not as terrible as it might have been. So far, Summit Entertainment has earned $16.8 million against a budget of about $20 million.

College Road Trip moves from fourth to seventh, as it earns $4.6 million in its third frame. The comedy with Martin Lawrence and Raven-Symone dipped 41% and now has a total of $32 million.




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The Bank Job falls from sixth last weekend to eighth, but holds extremely well for the second straight weekend. After dropping only 15% last weekend, the Jason Statham thriller earned $4.1 million and dropped only 19%. While this one was never going to be huge, it has earned a respectable $19.4 million so far, and will most likely be a small hit on home video.

Vantage Point drops to ninth after five weekends in the top ten. The leggy thriller earned $3.8 million and drops a respectable 30%. The total now for the $40 million film has reached $65.3 million for Sony.

Tenth goes a bit of a surprise in the limited release Under the Same Moon, which features television's Ugly Betty, America Ferrara. It did a fantastic job of reaching its niche Hispanic audience, coming in with $2.6 million on only 266 screens. That number puts it neck and neck with Meet the Browns for per venue average, as Under the Same Moon's total was $9,782. Look for the Weinsteins and Fox Searchlight to expand this to more locations in the coming weeks.

Overall, the top 12 at the box office continued to struggle against results from last year. In 2007, the March 23rd - 25th weekend was led by TMNT, and had five films gross more than $10 million. With a strong top five, the top ten last year earned a strong $121 million. This year, with Easter causing issues, the top ten finished with $98.8 million. Next weekend brings another questionable crop of openers, which include 21, Run Fat Boy Run, Superhero Movie, and Stop Loss.


Top Weekend Box Office for 3/21/08-3/23/08 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Dr. Seuss' Horton Hears Who Twentieth Century Fox $25,100,000 $24,590,596 New $86,010,517
2 Tyler Perry's Meet the Browns Lionsgate $20,010,000 $20,082,809 New $20,082,809
3 Shutter Twentieth Century Fox $10,700,000 $10,447,559 New $10,447,559
4 Drillbit Taylor Paramount Pictures $10,200,000 $10,309,986 New $10,309,986
5 10,000 B.C. Warner Bros. $8,660,000 $8,934,064 - 46.7% $76,401,302
6 Never Back Down Summit Entertainment $4,861,000 $4,827,250 New $16,790,361
7 College Road Trip Walt Disney Pictures $4,630,000 $4,697,683 - 39.9% $32,073,003
8 The Bank Job Lionsgate $4,100,000 $4,191,773 - 17.1% $19,521,672
9 Vantage Point Sony/Columbia $3,800,000 $3,805,541 - 30.3% $65,300,784
10 Under the Same Moon Fox Searchlight $2,602,000 $2,770,000 New $3,496,710
11 Doomsday Rogue Pictures $2,180,250 $2,249,880 - 54.3% $8,976,970
12 The Other Boleyn Girl Sony/Columbia $2,000,000 $2,038,236 - 29.3% $22,557,175
  Also Opening/Notables
Race Utv N/A $802,254 New $802,254
The Hammer Int'l Film Circuit $107,045 $97,137 New $97,137
Love Songs IFC Films N/A $20,488 New $20,488
The Grand Anchor Bay N/A $16,454 New $16,454
Boarding Gate Magnolia Pictures N/A $11,440 New $11,440
Shelter The Weinstein Company N/A $3,464 New $3,464
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2

     


 
 

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