Friday Box Office Analysis

By Tim Briody

February 16, 2008

I am a robot. Do as I say.

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Jumper

The Hayden Christensen/Samuel L. Jackson actioner came out on top Friday with $8.9 million, along with $6.6 on the opening Thursday. One of the better looking releases of the year so far, despite questionable quality, Jumper will continue to rule the long weekend, to the tune of about $36.2 million.

Step Up 2 The Streets

The dancing sequel started out well with $6.6 million on Thursday, only a few thousand dollars behind Jumper. Friday it actually saw a decline to $6.2 million. The long weekend will give it a nice opening number, say $26.8 million over five days, but it's going to collapse rather quickly from here.




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The Spiderwick Chronicles

The latest adaptation of a children's literature series I wasn't aware of until the film's release opened to $2.3 million on Thursday and saw a very solid increase to $4.4 million on Friday. We've got a pretty good comparison to this in last year's Bridge to Terabithia. Over the four day weekend, that scored a 4.53 multiplier, which added into the Thursday take would bring it to $22.2 million.

Definitely, Maybe

Also seeing a slight dip from Thursday ($3.1 million) to Friday ($3 million) was Definitely, Maybe, but at least it sort of makes sense, being aimed squarely at Valentine's Day audiences. The weekend will be a bit kinder to it, and I see it at $14.8 million over five days.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Jumper 36.2
2 Step Up 2 The Streets 26.8
3 The Spiderwick Chronicles 22.2
4 Fool's Gold 18.7
5 Definitely, Maybe 14.8
6 Welcome Home, Roscoe Jenkins 11.4
7 Juno 5.7
8 The Bucket List 5.3
9 27 Dresses 4.1
10 The Eye 4.0

     


 
 

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