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Weekend Wrap-Up

Rush Hour/Bourne Lead Hot Box Office

By John Hamann

August 12, 2007

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Finishing a somewhat sad third is The Simpsons Movie, as the shine has certainly come off this one – fast. The Simpsons Movie, now in its third weekend, earned $11.1 million, of a wild 56% from its second weekend gross of $25.1 million (don't forget The Simpsons debuted to a thunderous $74 million). The Fox animated feature has now seen drops of 66% and 56%, and is now more of a flavor of the month than legitimate blockbuster. Despite the huge opening, The Simpsons Movie now has little chance of reaching the $200 million mark domestically, but will still end up earning over $400 million worldwide. Currently, its domestic total has reached $152.2 million.

Fourth spot goes to new release Stardust, based on the novel by Neil Gaiman. Starring Michelle Pfeiffer, Robert DeNiro and Clare Danes, Stardust had some take-off issues, and earned a debut gross of $9.0 million. Paramount released Stardust to only 2,540 venues, so were either not confident in Stardust, or are looking to expand it in the weeks to come. Stardust is the type of film that is tough to open – not really aimed at kids, but with a fairy tale setting that may be not right for adults. Reviews were good, but not great. At RottenTomatoes, 115 critics chimed in, and 83 found something to like, leaving Stardust with an okay 72% fresh rating. That may not be enough to stimulate this one past opening weekend, but we will have to wait and see. IMDb lists a budget of $65 million for the Paramount release.

Pulling up in fifth is Underdog, Disney's live action take on the formerly animated Super-Dog. After an $11.6 million opening last weekend, Underdog dropped to $6.5 million this weekend, giving it a drop of 44%. After a so-so opening frame and an only okay second weekend, Underdog isn't going to last long. So far, the Disney feature has earned $24.7 million.

Sixth is Hairspray, a film that has seen little traction since opening four weekends ago. Hairspray earned $6.4 million, and was off a better 31%, as other drops have been 40% plus since opening. Hairspray is still on target for $100 million, with a gross so far of $92.1 million.




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Finishing seventh is I Now Pronounce You Chuck and Larry, the Adam Sandler release from Universal. Chuck and Larry got past the $100 million mark this weekend with a gross of $5.9 million, giving it a weekend-to-weekend drop of 44%. Chuck and Larry has now earned $103.8 million – Universal's second $100 million comedy of the summer after Knocked Up.

Harry Potter and the Order of the Phoenix falls from fifth last weekend to eighth this weekend. The Warner Bros. Release earned $5.4 million, giving the Potter flick a drop of 43%. It has a gross so far of $272.2 million, and will look to finish with about $290 million.

Ninth goes to No Reservations, as the Catherine Zeta-Jones rom-com manages another weekend in the top ten. No Reservations earned $3.9 million this weekend, and drops 40% from the previous frame. So far, this small film among titans has earned an okay $32.1 million.

Finally in tenth we have the absolutely useless Daddy Day Camp, a sequel to the equally useless but much more lucrative Daddy Day Care. Camp earned $3.6 million, a score that gives me faith in the movie-going public. This one was 2% fresh at RottenTomatoes, and should be seen by no one.

Overall, things were good for the umpteenth time in a row for Summer 2007. Last year, with Talladega Nights on top, the top 12 at the box office recorded a comparatively poor score of about $109.4 million. This year, the top five films earned the same amount as last year's top 12 combined. This year's top 12 came in at $142.0 million, an increase of 30% over the same weekend in 2006. Next weekend, things could be interesting again, as the hilarious looking Superbad hits screens, along with Nicole Kidman's The Invasion, a film that may be hilarious for all the wrong reasons.


Top Box Office for 8/10/07-8/12/07 (Estimates)
Rank
Film
Number of
Sites
Estimated
Gross
Percentage
Change from
Last Week
Cumulative
Gross
1 Rush Hour 3 3778 $50,237,000 New $50,237,000
2 The Bourne Ultimatum 3686 $33,671,610 - 51.4% $132,344,910
3 The Simpsons Movie 3552 $11,125,000 - 55.7% $152,237,342
4 Stardust 2540 $9,011,000 New $9,011,000
5 Underdog 3013 $6,456,000 - 44.3% $24,747,000
6 Hairspray 2805 $6,367,000 - 31.0% $92,110,000
7 I Now Pronounce You Chuck and Larry 2799 $5,947,675 - 44.0% $103,846,930
8 Harry Potter and the Order of the Phoenix 2585 $5,390,000 - 43.4% $272,005,000
9 No Reservations 2053 $3,930,000 - 40.3% $32,100,000
10 Daddy Day Camp 2332 $3,550,000 New $5,035,000
11 Transformers 1803 $3,285,000 - 45.4% $302,919,000
12 Becoming Jane 601 $3,008,000 New $4,608,000
Also opening:
Skinwalkers 737 $565,279 New $565,279
2 Days in Paris 10 $181,000 New $181,000
Rocket Science 6 $56,899 New $56,899
Box office data supplied by Exhibitor Relations

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