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Daily Box Office Analysis for July 31, 2007

August 1, 2007

One family night at the movies: $10,417.

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The moderately more interesting box office story (in the same way that fuzz is more interesting than lint) is No Reservations. The Catherine Zeta-Jones "romantic comedy" earned $1,533,476 on Tuesday, an increase of 4.7% from Monday's $1,463,982. Sure, she isn't going to be able to buy a new Scottish castle with that kind of money, but there are only three films in the top ten that saw an increase on Tuesday. Being one of them isn't bad for a project so utterly devoid of imagination.

The other new opener is Who's Your Caddy. It's had a death grip on that number ten spot since it's been in theaters, which is no small feat of consistently marginal competence. Another $241,048 would buy 601 rounds of golf at Augusta National for a party of four, though the cast of this movie isn't generally encouraged to golf at such prestigious clubs for...let's say political reasons. The movie is down 10.7% from Monday's total of $270,003. A running total of $3,267,712 is barely worth typing. Just skip this one and rent Idlewild, folks. At least Big Boi was trying in that film.

The other box office behavior I promised you last week that we would track today is the 21st day of box office for Harry Potter and the Order of the Phoenix. As you will recall, we had previously compared it to Transformers in terms of seventh day receipts. At that point, I stated that Order of the Phoenix needed to be in the neighborhood of Transformers after three weeks if it wanted to have a realistic chance of winning the box office war between them. The results are in now. Transformers, which still sat in sixth place yesterday with $1,410,761, was at $265,802,674 after 21 days. Harry Potter and the Order Phoenix earned $2,313,995 yesterday, giving it a grand total of $247,191,583. Stating the obvious, Potter has lost the momentum needed to surpass the robots in disguise. It would need to maintain its current $900,000 daily lead for another three full weeks to catch up, and that ain't happenin'. Michael Bay over J.K. Rowling? There's an upset for the ages.




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The other story we have been tracking (mainly for my amusement) is the ascension of Hairspray up the charts of musical history. As was pointed out after its first weekend, musicals have not been a box office draw for a long time now. This point is driven home with Hairspray's latest box office of $2.64 million, which gives it a grand total of $64.8 million. Believe it or not, Hairspray is already in 11th place all-time in terms of box office for musicals. By Thursday evening, it will have passed Purple Rain to earn a place in the top ten. The titles it has leap-frogged this week are much less satisfying than last week's vanquished foes such as Breakin' and Yentl. This time, it's Evita, Phantom of the Opera, Annie, and Moulin Rouge!.

Box office for the top ten saw combined receipts of $20,237,109. This was down 9.5% from yesterday but only a negligible 0.7% from last Tuesday.


Daily Box Office for Tuesday, July 31, 2007
Rank Film Distributor Daily Gross Daily Change Weekly Change Running Total
1 The Simpsons Movie Twentieth Century Fox $7,501,425 - 19.1% N/A $90,815,727
2 Hairspray New Line Cinema $2,640,000 + 5.4% - 39.0% $64,802,000
3 I Now Pronounce You Chuck and Larry Universal $2,434,510 - 7.9% - 48.8% $76,757,845
4 Harry Potter and the Order of the Phoenix Warner Bros. $2,313,995 - 5.1% - 47.4% $247,191,583
5 No Reservations Warner Bros. $1,533,476 + 4.7% N/A $14,701,815
6 Transformers DreamWorks $1,410,761 - 7.6% - 46.0% $287,614,487
7 Ratatouille Walt Disney Pictures $1,092,336 + 2.6% - 39.0% $182,061,530
8 Live Free or Die Hard Twentieth Century Fox $666,865 - 3.5% - 27.2% $126,754,033
9 I Know Who Killed Me Sony/Columbia $402,693 - 13.9% N/A $4,376,630
10 Who's Your Caddy? MGM $241,048 - 10.7% N/A $3,267,712
Box office data supplied by Exhibitor Relations



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