Daily Box Office Analysis for July 18, 2007
By David Mumpower
July 19, 2007
In summation, the news remains splendid for Order of the Phoenix as we head into the weekend. The only remaining question to be settled is the one on the lips of all Potter fans and box office analysts throughout the world. Will the arrival of Harry Potter and the Deathly Hallows, the triumphant conclusion to the world's most successful literary series of our time, aid or impede the next seven days of box office for Harry Potter and the Order of the Phoenix? This question has been a matter of intense debate among our staff, but we will finally have a definitive answer starting with Saturday box office numbers.
The rest of the top ten includes one noteworthy event. Ratatouille crosses the $150 million barrier after 20 days of box office. In case you are wondering, here are the results for the previous titles in the Pixar library. Toy Story needed 40 days to accomplish this feat and A Bug's Life did so in 62 days. At this point, box office behavior changed a bit with the onset of ultra-wide theatrical releases targeting mega-opening weekends. So, the feat became much easier. Toy Story 2 needed only 30 days to break $150 million. Monsters, Inc. and Cars each did it in 17 days while The Incredibles managed to do it in 14 days. And the reigning champion is Finding Nemo, which BOP's Reagen Sulewski has accurately evaluated as the The Lion King of Pixar. It broke the $150 million barrier in only 12 days. As you can see, Ratatouille is fifth out of the eight Pixar films in terms of crossing $150 million, but it has done so the slowest out of any of the titles released during the mega-opener/giga-opener era.
Overall top ten box office comprises revenue of $21,634,881. This total is down a piddling 2.0% from Tuesday's $22,069,618. Then again, we can make the number look a lot worse if we want. It is a nuclear 64.7% decline from last Wednesday's top ten. Of course, if we take Harry Potter and the Order of the Phoenix out of the equation, the rest of the top ten does quite a bit better. Those numbers would be $13,196,675 yesterday as opposed to $17,028,635 last Wednesday, a solid decline of only 22.5%. This news more than anything else should give you a better understanding of how well films hang around during the summer months.
On a site-related note, there will not be a daily box office analysis column for tomorrow. I'm going to be hanging out at the Atlanta Braves/St. Louis Cardinals game with a couple of the other Box Office Prophets. Since batting practice coincides with the time that numbers come out and I will be with the back-up writer for this column, it's just not feasible.
||Harry Potter and the Order of the Phoenix
||Walt Disney Pictures
||Live Free or Die Hard
||Twentieth Century Fox
||License to Wed
||Lionsgate, The Weinstein Company
Box office data supplied by Exhibitor Relations