Daily Box Office Analysis for June 25, 2007
By David Mumpower
June 26, 2007
The other film with some good news is Ocean's Thirteen. We had been tracking this title's performance relative to its franchise predecessors. Another $1,422,317 on Monday gives it $92,501,894 after 18 days. As predicted, it has fallen behind the pace of Ocean's 11, which was at $97.5 million after the same time period. That trend will continue as the next eight days of box office comparison were the Christmas Day-New Year's Day period of 2001. Long time readers of this site as well as this column realize that this means a huge box office spike for all titles in release. In this instance, Ocean's Eleven was at $137.0 million after 26 days. Ocean's Thirteen is unlikely to reach that total in its domestic release, much less the next week.
Don't worry, though. It is doing better than the dreadful Ocean's Twelve, which was only at $89.5 million after 18 days. The other positive here is that part of this period is comprised of December 20-27th. As just discussed, that's the golden period of box office. After 25 days, Ocean's Twelve was at $108.1 million. Ocean's Eleven won't match that, probably falling around $102 million in the same time frame. It will run longer, however; this means it will come closer to that movie's final box office of $125.5 million than I had originally expected. The franchise is officially redeemed.
With regards to last Monday's big movie, Fantastic Four: Rise of the Silver Surfer, the evidence is quite clear. Whereas the original film managed $100.2 million in its first ten days, the sequel fell short of that mark with $97.5 million in the same time frame. Monday's third place performance of $2,377,521 gives it $99,840,556 . That is still less after eleven days than what the first film did in ten. Comparing apples to apples, Fantastic Four's second Monday of $2,770,807 is 16.5% higher than what its successor managed. Word of mouth is just plain destroying Silver Surfer.
The rest of the top ten only has one other film of note for Monday. That one is A Mighty Heart. The Angelie Jolie-powered box office dud earned only $397,391 on the heels of a $3.9 million weekend. It was in tenth place then and it's in tenth place now. Positive reviews and a dark horse end-of-year awards mention or two is all that this one can hope for now.
Despite the weak performance by the number one film, the top ten combined to earn $16,050,527. Compare this number to the ones from the prior three Mondays. June 4th had a total of $13,782,558; June 11th was at $14,672,571. June 18th titles combined for $16,818,235. So, we are doing better the past few days than we had been at the start of the month. This Monday is down 4.6% almost solely due to the disappointment of Evan Almighty. Films 2-10 yesterday actually outperformed the same ranked titles from last Monday by right at $1.2 million ($1,200,640 to be exact). The only difference is Fantastic Four: Rise of the Silver Surfer's $5.9 million smoking Evan Almighty's $3.9 million.
||Fantastic Four: Rise of the Silver Surfer
||Twentieth Century Fox
||Pirates of the Caribbean: At World's End
||Walt Disney Pictures
||Shrek the Third
||A Mighty Heart
Box office data supplied by Exhibitor Relations