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Weekend Wrap-Up

Knocked Up Scores Against Blockbusters

By John Hamann

June 3, 2007

Movie stars, or guys you would have a restraining order against? You be the judge.

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Oh how the mighty have fallen. Despite hardly any new releases since it opened a month ago, Spider-Man 3, the biggest opener of all time, slips to fifth with a less than $10 million performance this weekend. The Sam Raimi extravaganza earned $7.5 million this weekend, and despite playing with much smaller numbers, still dropped 48% from the previous frame. One definitely gets the sense that Spider-Man 3 is getting few repeat viewers, something that used to have to happen to push a film over $300 million. It didn't need it here, as the gross currently sits at $318.3 million, but the mind boggles about how much this one would have earned had it been a better movie. Look for Spidey 3 to finish with about $340 million.

The hangers on start at sixth place, as Waitress is the first of four films to gross $2 million or less, but still make the top ten. Waitress, the straightforward drama starring Keri Russell, earned $2 million from 605 venues. That equals a drop of 34% despite Fox Searchlight adding almost 100 venues. Simply put, Waitress got Knocked Up by Universal this weekend, and won't earn much more than its current total of $9.5 million.

Finishing seventh is new release Gracie, a film I wouldn't know was opening unless I wrote this column. Gracie, a film about a young woman playing soccer, earned a mere $1.4 million from 1,164 venues this weekend. It had an average of $1,160. From Picturehouse, this movie could be out of the top ten as early as next weekend.




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Lionsgate's Bug finishes eighth and has been squished. Bug, now in its second weekend, earned $1.2 million from 1,661 venues. It was ignored last weekend, and with a drop of 62%, was equally ignored this weekend. So far, Bug has earned a tiny $6.1 million.

Ninth and tenth is a virtual tie between two thrillers, 28 Weeks Later from Fox Atomic, and Disturbia from Paramount and DreamWorks. 28 Weeks Later earned $1.2 million, and Disturbia earned $1.1 million. Their totals are now $26.6 million and $76.7 million respectively.

Overall, the box office performed admirably, right on par with last year when The Break Up surprised with a $39 million opening. Last year, the top 12 earned $129.2 million, as X-Men: The Last Stand dropped a sensational 67% in its second frame. This year, with the blockbusters floundering, the top 12 earned $124.7 million, down 3% from 2006.


Top 12 for Weekend of June 1-3, 2007
Rank
Film
Number
of Sites
Percentage Drop from Last Week
Estimated
Gross ($)
Cumulative
Gross ($)
1 Pirates of the Caribbean: At World's End 4,362 -62% 43.2 million 216.5 million
2 Knocked Up 2,871 New 29.3 million 29.3 million
3 Shrek the Third 4,109 -50% 26.7 million 254.6 million
4 Mr. Brooks 2,453 New 10.0 million 10.0 million
5 Spider-Man 3 3,402 -48% 7.5 million 318.3 million
6 Waitress 605 -34% 2.0 million 9.5 million
7 Gracie 1,164 New 1.4 million 1.4 million
8 Bug 1,661 -62% 1.2 million 6.1 million
9 28 Weeks Later 1,121 -53% 1.2 million 26.6 million
10 Disturbia 1,035 -42% 1.1 million 76.7 million
11 Georgia Rule 608 -69% 0.6 million 18.1 million
12 Fracture 608 -61% 0.5 million 38.1 million
Also opening:
Daywatch 5 New 46.3 thousand 46.3 thousand
Rise: Blood Hunter 24 New 25.5 thousand 25.5 thousand
Crazy Love 3 New 17.9 thousand 17.9 thousand
Source: Exhibitor Relations Co. Inc.

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