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Penguins and gorno: no longer in fashion

Kim Hollis: Surf's Up fell 47% to $9.3 million, while the bottom fell out on Hostel: Part II, which was off 63% at $3 million. Why is box office so feast or famine these days?

Tim Briody: Movie advertising would lead you to believe that there's really only two or three movies available at your local multiplex.

David Mumpower: In addition to Tim's point, a lot of studios have decided that the entire box office run of their mediocre titles is nothing more than an extended commercial for its future life on home video. That's where all the revenue is.

Kim Hollis: I'm not sure about Surf's Up, since it's supposed to be good. Penguin fatigue (I think it's interesting that Sony actually addresses this in one of the trailers) might be a factor. As for Hostel: Part II, Lionsgate might be pushing the limits with the horror market. It could be time for them to consider a different niche.

Reagen Sulewski: I don't think Hostel's drop is so much of a surprise, given how poorly it did in the first place and given that it, you know, sucks.

David Mumpower: Summer horror is in the box office performances, not the various movies' thrills, chills and kills.

Crabman is very disappointed in all of you

Kim Hollis: Last (and least), DOA: Dead or Alive earned $232,336 from 505 venues, a per venue average of $460. Can you believe Uwe Boll wasn't involved in this video game adaptation?

Tim Briody: Based on the box office, it's a huge upset that he wasn't involved.

David Mumpower: Apparently, the thought of seeing Joy from My Name Is Earl whipping ass while rocking a bikini was not enough to entice consumers. This surprises me.

Kim Hollis: Since it's probably better than any Uwe Boll adaptation, it's a bit depressing. But this release smacked of contractual obligation.

Reagen Sulewski: I think their ad campaign was a guy handing out flyers at a Jiffy Lube in Pensacola, Florida.

David Mumpower: DOA: Dead Or Alive does not even have an official Web Site. I have been trying to recall the last time a movie could claim that. It's been like five years. I mean, buying an official site would cost like $7.95 at Go Daddy yet Dimension wouldn't even splurge for that. They might as well spit in the cast's faces.

Kim Hollis: Hell, MySpace would have been free!

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