All About the Benjamins

Release Date: March 8, 2002
Release pushed back from January 18, 2002

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Ice Cube (Ghosts of Mars) and Mike Epps (How High), the duo that made Next Friday a sleeper smash, re-team in this buddy picture from New Line Cinema. The corny basis for their union is that Reggie Reed (Epps) has jumped bail and is pursued by Bucum (Cube), a bounty hunter. As they have a showdown in a deserted warehouse, they accidentally discover that a group of criminals is participating in a diamond heist at the same location. Hijinks ensue as the two men decide to put aside their differences and work together to stop the thieves from getting away with millions of dollars' worth of stolen diamonds. You might remember this film from last year, when it was called Double Take.

The good news is that Double Take was a very amusing film that had a stellar opening weekend and did decent business overall (per the table below). The better news is that Ice Cube is a better box-office draw than anyone in that film, so the box-office upside here is solid. In addition, Ice Cube has demonstrated a tremendous onscreen presence and charisma that indicates he's capable of even bigger things, given the right scripts (see: Three Kings). While on paper this film doesn't sound like it's going to be a tremendous stretch for him, it's exactly the sort of comedy/action role that will appeal to his core fans, and the scheduled release date isn't a coincidence, either. That's the same time-frame when Next Friday launched into theaters with astonishing success (nearly $17 million and a per-screen average of over $15,000). The launch of Ghosts of Mars will be a solid indication of how much drawing power he has as an action star, but if this film has solid trailers, it should see similar success to Next Friday. (David Mumpower/BOP)




Vital statistics for All About the Benjamins
Main Cast Ice Cube, Mike Epps, Tommy Flanagan
Supporting Cast Carmen Chaplin, Eva Mendes, Valarie Rae Miller
Director Kevin Bray
Screenwriter Ronald Lang, Ice Cube
Distributor New Line Cinema
Trailer Click Here for Trailer
Official Site http://www.benjaminsmovie.com/
Rating R
Running Time 95 minutes
Screen Count 1,519
Talent in red has entry in The Big Picture



Comparison films for All About the Benjamins
Title
Date
Opening
Adjusted Opening
Screens
PSA
Adj PSA
Total BO
Adjusted Total
Mult
Next Friday 1/14/0014.44 16.15 1103 13092.00 14087.9 57.18 63.96 3.12
Friday After Next 11/22/0213.01 13.52 1616 8052.00 8052.0 32.98 34.28 2.53
Double Take 1/12/0110.01 10.68 1631 6137.00 6299.9 29.82 31.82 2.54
How High 12/21/017.10 7.57 1266 5610.00 5758.9 31.16 33.25 4.38
Friday 4/28/956.59 9.13 865 7618.00 10157.3 27.39 37.96 3.93
Player's Club, The 4/10/985.89 7.57 593 9933.00 12283.9 23.03 29.60 3.48
Bait 9/15/005.49 6.14 2352 2334.00 2511.5 15.09 16.88 2.75
John Carpenter's Ghosts of Mars 8/24/013.80 4.05 2048 1858.00 1907.3 8.44 9.00 2.22
3 Strikes 3/3/003.69 4.12 678 5442.00 5856.0 9.82 10.98 2.42


     


 
 

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