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Divine Secrets of
the Ya-Ya Sisterhood

Release Date: June 7, 2002
Release moved up from July 12, 2002

Bullock's stalker has gotten much more brazen.

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Based on a novel by Rebecca Wells that enjoyed a boost from Oprah's reading club, this is the tale of one young woman learning to appreciate her mother by discovering what her mother was like at her age.

The film stars Sandra Bullock as Siddalee Walker, the young woman who has become exasperated over the years by her mother's eccentric behavior. Finally, able to take no more, she moves across country and doesn't even invite her mother to her wedding. After she's married, Siddalee receives her mother's diary in the mail, and reads about her mother's experiences growing up in the '30s. Ellen Burstyn stars as Siddalee's mother, Vivi Walker, with James Garner as Siddalee's father, and Ashley Judd playing the young Vivi in flashbacks.

This Warner Bros release sounds pretty potent on paper; big-time cast, well-known and well-received book, and a storyline to which a lot of women can relate. What will need to be brought out, both in marketing and the trailer, is the power of the all-star cast and the familial relationships being explored. This is what's known as a chick flick, and to be a success, that aspect will need to be played up, as well as the date-movie angle. And any box-office longevity will rest on word-of-mouth, difficult to predict at this early stage. With this cast, and the title's recognition factor, Warner Bros has a big leg up on the competition; the marketing, done correctly, can only enhance the film's position. (Stephanie Star Smith/BOP)

June 8, 2002
Divine Secrets surprised most analysts yesterday by opening to a solid $6.0 million on Friday. Due to the lackluster marketing of the film, it had been largely written off prior to release but the Oprah Winfrey book of the month club showed up in force to carry the film to a strong debut. (David Mumpower/BOP)




Vital statistics for Divine Secrets of the Ya-Ya Sisterhood
Main Cast Sandra Bullock, Ellen Burstyn, Fionnula Flanagan, James Garner, Ashley Judd, Maggie Smith
Supporting Cast Cherry Jones, Shirley Knight, Angus MacFadyen, Jacqueline McKenzie, Katy Selverstone, Kiersten Warren, Gina McKee, Matthew Settle, Leslie Silva
Director Callie Khouri
Screenwriter Mark Andrus, Callie Khouri
Distributor Warner Bros.
Trailer Click Here for Trailer
Official Site http://www.yayasisterhood.com/
Rating PG-13
Running Time 116 minutes
Screen Count 2,507
Talent in red has entry in The Big Picture



Comparison films for Divine Secrets of the Ya-Ya Sisterhood
Title
Date
Opening
Adjusted Opening
Screens
PSA
Adj PSA
Total BO
Adjusted Total
Mult
Forces of Nature 3/19/9913.51 16.09 2058 6565.00 7495.5 52.88 63.01 3.91
Practical Magic 10/16/9813.10 16.84 2652 4940.00 6109.2 46.81 60.18 3.57
28 Days 4/14/0010.31 11.53 2523 4086.00 4396.8 37.04 41.43 3.59
Miss Congeniality 12/22/0010.05 11.24 2668 3667.00 3945.9 106.81 119.48 7.71
Where the Heart Is 4/28/008.29 9.27 2437 3402.00 3660.8 33.65 37.64 4.06
How to Make an American Quilt 10/6/955.79 8.02 1504 3850.00 5133.3 23.60 32.71 4.08
Steel Magnolias 11/17/895.43 8.20 480 11313.00 16445.0 81.00 122.41 14.92
Little Women * 12/23/945.30 7.83 1503 3526.00 5012.5 49.78 73.56 9.39
Joy Luck Club, The 9/10/933.01 4.38 481 6258.00 8767.2 32.78 47.74 6.95


     


 
 

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