Our Brand Is Crisis

Release Date: March 3, 2006
Limited release

Don't I look like Gollum?

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Our Brand Is Crisis is a documentary that examines what happens when an American political consulting group, one of whose members is James Carville, agrees to work for Bolivian presidential candidate Gonzalo Sanchez de Lozada, better known as Goni. Goni is campaigning in a country where the economy is in critical condition and political corruption and social disorder are the rule. Fortunately for Goni, Carville's consulting group specializes in managing crisis.

Director Rachel Boynton follows the process from the very outset, beginning in the consulting offices in Washington, D.C. and going through the election itself. Behind-the-scenes elements of the campaign planning include focus groups and last minute commercials.

Problems arise, of course, as the group realizes that citizens in Bolivia have an entirely different viewpoint than the people they are used to working with. Bolivians are emotional, have a different concept of democracy and are completely willing to take the political process into receivership. (Kim Hollis/BOP)

Vital statistics for Our Brand Is Crisis
Director Rachel Boynton
Distributor Palm Pictures
Screen Count 1
Talent in red has entry in The Big Picture



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